Processing fluency has been shown to have wide-ranging effects on disparate evaluative judgments, including judgments of liking and familiarity. One account of such effects is the hedonic marking hypothesis (Winkielman, Schwarz, Fazendeiro, & Reber, 2003), which posits that fluency is directly linked to affective preferences via a positive…

Stimuli that are processed fluently tend to be regarded as more familiar and are more likely to be classified as old on a recognition test compared with less fluent stimuli. Recently it was shown that the standard relationship between fluency and positive recognition judgments can be reversed if participants are trained that previously studied…