Student market segmentation separates prospective college students into subgroups with similar characteristics, the most commonly used being geography, demography, attitudes, and behavior. Recruitment efforts can then focus on student segments similar to the present student body or on other students that might be attracted. The goal is to make…

A compilation of 109 abstracts from the "Research and Development Report Series," is presented based on R&D projects conducted during 1963-1981 by Educational Testing Service on behalf of the College Entrance Examination Board. Project titles and authors include the following: "The Effect of Special Preparation on SAT Verbal…