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Direct linkPearson, Jerold – CURRENTS, 2011
The online survey is a popular tool for taking the pulse of an alumni body. However, response rates for these surveys have been declining over the years, making them potentially less useful. Are there easy ways to increase these rates? The author has conducted a number of experiments to try to find that out. He discusses surveys that explored…
Descriptors: Surveys, Internet, Computer Mediated Communication, Alumni
