A "formal information inventory" survey method was used to help educate a university campus about outcomes assessment while identifying assessment activities already being undertaken. The survey was sent to 102 individuals identified as being responsible for, or having knowledge of, any assessment activities within a department or area,…

Assessments of campus climates can be difficult and be accomplished by several methods, according to purpose. However, a well-designed survey can yield comprehensive and substantive data about the characteristics of people in the institution, workings of programs and policies, and interaction of these elements to inform institutional decision…

Evaluation of the impact of prospective students' contacts with the institution is an objective of the admissions research agenda at Tufts University (Massachusetts). An annual survey gathers information on individuals who make inquiries but do not submit an application and on the parents of matriculating students. (MSE)

The mail questionnaire is seen as a risky data- and information-gathering instrument but an effective way to tap constituent attitudes. Knowing when and how to use it is considered crucial in institutional advancement in academe. Goals and objectives, design assumptions, and types of questions and response formats are discussed. (Author/MLW)

Advice for colleges on how to identify, develop, and communicate a positive image for the institution is offered in this handbook. The use of market research techniques to measure image is discussed along with advice on how to improve an image so that it contributes to a unified marketing plan. The first objective is to create and communicate some…

The application of basic marketing techniques to achieve the goals of colleges and universities is discussed. The guide is designed to help administrators and admission officers influence the image projected by their institutions. Attention is also directed to how to position an institution among its competitors, how to develop activities and…

This paper describes a systematic method of obtaining evaluative feedback based on the perceptions of various campus constituencies of a small private liberal arts college's administrative offices. A study was performed, involving two surveys conducted three years apart and using similar forms and procedures. The survey instrument assessed three…

A study of 253 college presidents, academic vice-presidents, and deans investigated relationships of institution type, position level, and demographic variables with job satisfaction. Results indicated chief academic officers and deans were relatively dissatisfied with their work. Additional research and continued use of the Job Descriptive Index…

Methods used to measure college faculty salary compression (i.e., the extent to which new faculty salaries are approaching those of existing faculty at the same or higher rank) are presented. Administrator methods of addressing the issue of salary compression are also discussed, based on a survey of 10 college provosts. (Author/MSE)

Colleges using the Seven Principles for Good Practice in Undergraduate Education were surveyed concerning the usefulness of the principles and the faculty and institutional inventories designed for measuring their application. Respondents indicated a need for clearer information about potential and actual uses. (Author/MSE)

Two representatives of popular magazines that publish controversial rankings of colleges and universities respond to criticism of the rankings. Issues addressed include the need for third-party comparisons, the importance of institutional reputation, cooperation with the higher education community, changing methodology, data integrity, reader…

Based on results of a Dutch study concerning internationalization of higher education, a model for analyzing the internal institutional process of decision making for, organization of, and implementation of international activities is described. The model positions institutions according to three dimensions: policy (importance attached to…

Response of colleges and universities to surveys from publishers of college guides and popular newsstand magazines is discussed, and considerations in developing a standard survey response are explored. These include the advantages and limitations of standardized information formats, how much of the information reaches prospective students, how…

Results from a project of linked alumni and employer surveys at North Carolina State University were analyzed to explore the comparability of the ratings. A survey of administrators was subsequently undertaken to explore the impact of survey-based assessment information on planning, assessment, curriculum revision, and customer satisfaction at the…

Use of student focus groups to help shape college and university student recruitment efforts is examined, illustrated with the experiences of a variety of institutions. Benefits and limitations of the approach are noted, specific techniques for maximizing the groups' effectiveness are suggested, and uses of the resulting information are discussed.…