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| Spiro, Louis M. | 1 |
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Spiro, Louis M. – 1978
Student market segmentation separates prospective college students into subgroups with similar characteristics, the most commonly used being geography, demography, attitudes, and behavior. Recruitment efforts can then focus on student segments similar to the present student body or on other students that might be attracted. The goal is to make…
Descriptors: Achievement Tests, Aptitude Tests, Cluster Analysis, College Bound Students
