Television Commercials and the Teaching of Writing.

Marsden, Michael T.; Marsden, Madonna P.

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ERIC Number: EJ193581

Record Type: CIJE

Publication Date: 1978

Pages: N/A

Abstractor: N/A

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Television Commercials and the Teaching of Writing.

Marsden, Michael T.; Marsden, Madonna P.

Illinois Schools Journal, v58 n3 p13-17 Fall 1978

Because of their effectiveness, as well as their accessiblity as points of reference, TV commercials can provide excellent bridges in teaching concepts of good, effective writing. Specificity through metaphor is only one of the many basic writing course topics that can be effectively illustrated through TV commercials. (Author/EB)

Descriptors: Audiovisual Aids, Creative Writing, Descriptive Writing, Elementary Secondary Education, Expository Writing, Student Writing Models, Teaching Methods, Television Commercials, Visual Literacy, Writing Skills

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Education Level: N/A

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Language: English

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