College staff performing recruiting tasks without collaboration or shared knowledge formation creates redundancies and knowledge gaps. This study sought to investigate causes and find solutions to recruitment gaps and redundancies. Participants and data collected in Cycle 1 consisted of interviews with college staff and recent high school…

Black male college enrollment is at concerning and acutely low numbers compared to other groups; this is especially challenging at Historically White Colleges and Universities (HWCUs), where Black men often face hostility and ostracism on campus and during college recruitment and admissions. This study aims to amplify the voices of Black male…

This guest perspective argues that converting in-person summer pre-college program participants into matriculated, degree-seeking undergraduate students at that same institution is a multi-step process that involves: 1) strategic pre-college program recruitment, 2) a curated and well-rounded summer pre-college experience that is both academically…

The number of international students that travel abroad for their tertiary education has increased dramatically in the last twenty years. Responding to this increase in international student demand and internal motivations for prestige and financial resources, universities in the US have developed international enrollment management offices to…

This study explores eight chief enrollment officers' lived experiences. Semi-structured interviews were conducted with the eight chief enrollment officers at Ohio's public and private four-year institutions addressing two research questions. First, "what experiences influence a chief enrollment officer's ability to lead," produced six…

The growing demand for language mediation across different domains of public service interpreting (PSI) poses a challenge for policymakers, stakeholders (institutional representatives, clients), and traditional interpreter education institutions. Alongside university-based interpreter education, different training formats have emerged…

While preferable over requiring standardized tests, test-optional policies also have some unintended consequences. The limitations of test-optional policies do not warrant a return to required standardized testing, which is even more counterproductive to equity given that race and class are substantial predictors of performance on such tests.…

As there is a paucity of research in the creation of a social media marketing framework for higher education administration and marketing managers. This study sought to create a framework for higher education and the use of social media in current recruitment strategies. Through the lens of current, successful business marketing models, this study…

There are 44 million adults over the age of 24 who hold a high school diploma, and another 35 million adults who have some college credit, but have not earned their college degree. These numbers make adult learners a viable population to attract and matriculate at community colleges. Considering the impact adult learners would have on enrollment…

With an increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for new recruitment strategies for reaching and converting potential students. A key component of the prospective student experience and an important factor in students' decision-making process, faculty are better…

The November 2019 60-Second Survey (provided in the appendix) inquired about the use of territory management for undergraduate and graduate students. For the purpose of this survey, territory management has been defined as follows: "Territory management is the assignment of an admissions representative to a population of targeted students.…

2019 was a bit different from previous years for the American Association of Collegiate Registrars and Admissions Officers (AACRAO) Research. Since they had six larger-scale research projects (of which several were calendared over the summer months), they did not want to overly burden their members with surveys. This resulted in four 60-Second…

This article examines how diversity is constructed in college recruiting, with a focus on the ways in which recruiters' interpretations of diversity are conceptualized, practiced, and (mis)aligned with those represented in institutional messaging in higher education. Through the lens of Discourse Theory, this study demonstrates how distinct…

In recent years we have developed a data analytics pipeline using artificial neural networks to predict prospective student matriculation for university admissions using very limited demographic data. Predictions are generated at the earliest stages of the admissions process and successfully inform recruiting and admissions staff about the…

The COVID-19 pandemic hit in March 2020 as high school seniors were receiving their college admission notifications for fall. Many postsecondary institutions shifted outreach efforts to online formats. This qualitative study examines how virtual recruitment at an emerging HSI incorporates culturally responsive practices from the perspective of…