Examples of deceptive recruitment are highlighted in a review of questionable practices used to attract students both from within the United States and abroad. Major issues for action are identified as sacrificing quality for numbers, the hiring of marketing consultants, professional training of admissions directors, and federal regulation.…

Questions whether some college recruitment tactics are ethical and if such tactics erode consumer confidence in college admission process in general. Lists National Association of College Admission Counselors (NACAC) Principles of Good Practice most frequently abused by educational institutions. Recommends colleges make greater effort to ensure…

Considers recruitment and enrollment implications of adult applicants to colleges and universities. Suggests that, to better serve adult population, college administrators responsible for preadmission counseling need to identify means to more personally address each adult applicant's concern regarding college choice process. Describes Candidate…

A federal judge has ruled that 23 prestigious colleges and universities in the Overlap Group violated federal antitrust laws for over 20 years when they met to compare financial-aid packages to be awarded to prospective students, rejecting arguments of social and educational need and nonapplicability of antitrust law. Massachusetts Institute of…

Advice to college admissions officers is provided including recognition of individuals and responding to names, faces, interests, and personalities. Alert, personalized care and feeding will encourage the student's interest and can lead to an application and perhaps enrollment. (MLW)

A letter sent to 58 dental schools asking for entrance applications and information typically sent to applicants elicited information about marketing practices. Findings suggest that dental schools are not doing a good job of marketing their programs to prime prospects, not responding personally, and not reading information requests carefully.…

To boost the enrollment for the spring 1983 semester, Pan American University started a project to find unenrolled applicants and former students. Academic deans sent these students a letter, a questionnaire, a partially completed application for re-admission, and a re-addressed, stamped envelope. (MLW)

Discusses the problems facing library schools in a time of decreasing enrollments with respect to: the recruitment of qualified, talented, and motivated students; the selection of qualified students; the development of innovative and relevant contemporary library curricula; and the placement of library school graduates. A 40-item reference list is…

A study of 2,500 Boston College applicants accepted for fall 1977 revealed information about the college's applicant pool and drawing power that can be of assistance in policymaking and student recruitment. It also revealed information about application overlap and competition with other institutions in the same market. (MSE)

An informational videotape was used as a means to increase enrollment of qualified applicants to an undergraduate pharmacy program. Accepted applicants watched the videotape and answered pre- and post-questionnaires. Analysis of the instruments showed that students had an increase in positive attitudes towards attending college. (Author/MLW)

A survey investigated the feelings and beliefs of British university applicants at one point in the application process: after the application is acknowledged but before offers or examination results are available. Results suggest many see the process as straightforward, helpful, friendly, but a sizeable group consider it slow and complex. Many…

The goals of a visitation program at a college or university should be to place prospects and their parents in contact with a variety of faculty and students. Faculty members, talking about their programs, and undergraduates, sharing their own experiences, are the institution's best recruiters. (MLW)

A study examined the probability that students would apply to or attend Southwest Missouri State University without a freshman no-need scholarship, prospective students' awareness of these and other scholarships, the relative importance students attach to the scholarship, and the recruiting potential of the scholarship in various amounts. (MSE)

The principles and common practices of enrollment management efforts in colleges and universities are outlined, and institutional conditions favoring effective enrollment management are discussed. (MSE)

Project SRS (Students Recruiting Students), a recruitment program developed by Old Dominion University in Norfolk, Virginia, is described. Student involvement in planning, directing, and implementing the program is discussed. (TE)