A survey of admissions deans and directors investigated the use and perceived effectiveness of 15 well-known marketing techniques: advertising, advertising research, a marketing plan, market positioning, market segmentation, marketing audit, marketing research, pricing, program and service accessibility, program development, publicity, target…

Examined family practice residency directors' perspectives on the National Resident Matching Program and medical students' recruitment behavior. Analysis of questionnaire responses (n=351) found that while few directors felt it was ethically wrong for students to interview in more than one specialty, most indicated that knowledge of this behavior…

For more than a decade professional doctorates in Australia have continued to grow and diversify across a broadening array of disciplines. An empirical study of "The Doctoral Education Experience" in Australian universities included an examination of doctoral experiences in departments offering both PhD and professional doctorates. This…

This institutional "self study document" was designed to be presented to the Arkansas Department of Higher Education (ADHE) to aid in the evaluation of the mass communication program at Southern Arkansas University, a noncompetitive institution where any high school graduate may enroll. In narrative form, the document answers substantive…

The controversy over Black admissions at the University of North Carolina at Chapel Hill is described, which has called into question such areas as quotas, special admissions policies, minority recruiting, and the impact on Black universities of increased Black enrollment at White institutions. (LBH)

Public colleges versus private colleges, Allan W. Ostar, executive director of the American Association of State Colleges and Universities, versus John D. Phillips, executive director of the National Association of Independent Colleges and Universities; all are determined to survive in the struggle to acquire funds which they desperately need.…

Discusses the problems facing library schools in a time of decreasing enrollments with respect to: the recruitment of qualified, talented, and motivated students; the selection of qualified students; the development of innovative and relevant contemporary library curricula; and the placement of library school graduates. A 40-item reference list is…

A well-planned and systematized recruitment program can make a difference in the quality of students admitted to a teacher education program. An outline for a recruitment plan is proposed, and a program at the University of Dayton (Ohio) School of Education is described. (PP)

As enrollments dwindle and competition for tuition-paying students intensifies, more and more colleges and universities are resorting to hard-sell strategies which in some cases impinge upon the traditional standards and canons of higher education. (Author)

Never has any study received more national attention than that conducted by the National Association of Secondary School Principals (NASSP). The study was directed to determine why SAT scores in high schools throughout the country either remained unchanged or improved since 1973. The author disputes this study. (Author/CMG)

This article presents findings from a national study on doctoral education undertaken at a time of new government policies on funding of higher education and doctoral research in particular. The article discusses the overall policy developments in Australia and then examines the impact of policy on practice in doctoral education. Particular focus…

There is a growing demand for admissions tutors in UK universities to use more rigorous and systematic decision-making methods in recruitment processes. A key barrier to achieving this goal is the lack of a coherent and definitive body of knowledge upon which such methods can be built. The yardstick used for the majority of applicants is A2-level…

The project, currently underway, forms part of the national board's followup of the reform of higher education in Sweden, and studies the effects on student recruitment of the new, more liberal admissions rules. This report discusses the dimensions and directions of the study. (MSE)

A growing worry for college admissions officers: Will enough students show up to fill the dorms and pay the profs? (Editor)

The State University of New York's innovative summer internship program bringing together 18 students between their third and fourth years to study functional vision care and vision therapy is described. Its history, program structure, recruitment and selection, and evaluation are highlighted. (MSE)