Encourages church-related junior colleges to step out of denominational sectarianism in their educational missions and provide an educational environment for students from many religious backgrounds. (DMM)

Analyzes survey data obtained from 1,463 institutions of higher education concerning college admissions practices and policies. Factors examined include selectivity, credentials and requirements, recruitment and marketing, and enrollment trends. Nine tables present survey findings. (PGD)

Unlike traditional students, most nontraditional students lack a history of active contact with institutions of higher education. Recruiting programs directed at the non-traditional student need to be highly individualized. A marketing survey approach can be used to custom-design special course offerings. (Author)

Staffing patterns, level of influence on admissions policy and on actual admissions decisions, and planning and research activities of admissions offices were examined. In addition, the extent to which marketing consultants are used in developing admissions materials was also considered. (Author)

Provides background information on enrollment management, discusses the concept in the context of today's colleges and universities, identifies four basic models of enrollment management, and outlines an ideal approach to implementing enrollment management principles. Argues that enrollment management is a concept reaching maturity. (RJM)

Explains why student recruitment now borders on hucksterism and outlines the reasons behind this phenomenon. Presents the dangers of aggressive recruitment programs, describes some of the major components of recruitment, and identifies some of the more influential players in the process. Asserts that admissions recruitment is here to stay. (RJM)

Developed two questionnaires on college admission directors' (N=487) perceptions about relationship between weighted grades and undergraduate college admission. Found weighted averages do make difference in admission decisions for private, undergraduate, United States colleges despite majority of institutional policies that denied preference for…

Argues trend toward benign and homogeneous college promotional materials/presentations makes college selection process more difficult. Feels tactic of deemphasizing importance of college board scores to increase applicant pool and thereby enhance "college profile" is unethical and deprives college applicant of ability to make informed choices. (CM)

The University of Iowa has been admitting students without a required selection interview for 15 years. Personal qualities are measured by evaluation forms given to each applicant for completion by evaluators of the applicant's choosing. Some proponents of the interview see recruiting as a by-product of the interview process. (MLW)

Suggests the use of time-proven marketing methods to attract high school students to college music programs and keep them interested in the music program. Explores facets of the college and the program that draw students, including reputation, location, costs, and program content. (LS)

A study to investigate whether admission personnel actually read letters received from prospective students and responded accordingly, or merely followed a set program--sending material they deemed essential regardless of specific requests for information--is discussed. (MLW)

The author discusses trends in nursing student recruitment and retention as indicated by the National League for Nursing's recent surveys of nursing education programs. Topics include (1) admissions standards, (2) remedial courses, (3) attrition, and (4) recruiting techniques. (CH)

The roles and responsibilities of admissions professionals at 144 institutions throughout the country are outlined. Topics covered include admissions procedures, requirements, test use, prediction, student mix, transfers, academic quality, recruitment, data management, financial aid, projections, and placement. (LBH)

Looking ahead to a period of declining enrollment, great attention must be given to the whole question of appropriateness of curriculum and volume of graduates. An institution should seek to be responsive in a curricular sense to the demands of the society. (Author)