People tend to assume that the motivations for their behavior--whether choosing a school, buying a car or pursuing a particular career--are readily available to them, waiting to be articulated. But a great deal of new multi-disciplinary research--in psychology, cognition, neuroscience, linguistics, and anthropology--is suggesting otherwise. In…

Most people in admissions have a road story. There are tales of wrong turns, lost suitcases, and days when they were just well-dressed ghosts, walking in and out of high schools where no students came to see them. These are the trials of admissions representatives who leave their campuses for several weeks each fall. They trek near and far to meet…

The 2011 Application Trends Survey conducted by the Graduate Management Admission Council (GMAC) is the industry source for comprehensive statistics and timely and reliable insights into the demand for graduate management education around the world. A total of 649 programs from 331 business schools and faculties worldwide representing 45 countries…

The 2012 Application Trends Survey conducted by the Graduate Management Admission Council[R] (GMAC[R]) is the industry source for comprehensive statistics and timely insights into the demand for graduate management education worldwide. Since 2000, this survey of admission professionals has provided information on application volume trends,…

This report documents the upward trend in "secret shopping" among today's prospective student Web users, along with the latest changes in electronic communications technologies used by college and university admissions offices. The report is based on a survey of college and university enrollment and admissions officers across the U.S. in March…

International student mobility is a rapidly growing and evolving phenomenon. During the 2008/09 academic year, the number of international students at colleges and universities in the U.S. increased by 8% to a record high of 671,616 students with about 15% from mainland China. The model of college choice for Chinese students who are considering…

Universities are not immune to the effects of the slumping economy, yet many of them are reporting their highest application and enrollment rates ever, as hard times compel people to look for new ways to increase their skills. Students' efforts to improve their job prospects, along with colleges' marketing efforts, have, indeed, translated to…

The purpose of this qualitative study is to analyze and understand what information students seek from a college's Web site during their college search. Often, college Web sites fail either to offer students an interactive dialogue or to involve them in the communicative process, negatively affecting students' college search. Undergraduate…

In this article, the author discusses how the creation of enrollment management organizations separate from traditional student affairs and academic affairs divisions have caused negative impacts on student learning. A relatively new organizational structure that first appeared in the mid-1970s, enrollment management has its roots in…

Purpose: This study determines the relationship between a medical school applicant's rural background and the likelihood of rural practice using different definitions of rural background. Methods: Cohort study of 599 physicians who entered the University of Virginia School of Medicine in 1990-1995 and graduated in 1994-1999. The…

Previous research has indicated significant variation between schools in the proportion of their students who go on to higher education. However, relatively little attention has been paid to the specific school characteristics influencing application and entry to tertiary education. This paper sets out to analyse the individual and school factors…

The purpose of this research is to illustrate how Fordham University, the Jesuit University of New York, repositioned its Executive MBA Program and reinvented its brand, over a ten year period. More specifically, this research will analyze the current state of the Executive MBA market and will discuss the best practices and frameworks implemented…

The primary research question for this project was whether a streamlined, relatively inexpensive, counseling-based program that assists low-income high school students with the college and financial application processes can significantly increase college enrollment rates. The intervention was designed to test the hypothesis that lack of…

Describes how the University of Dayton is among a growing number of colleges using personalized Web sites to attract students. (EV)

After a difficult year for colleges and universities in New Orleans following Hurricane Katrina, the enrollment outlook for this fall is a lot brighter. Tulane University reported last week that 1,375 high-school seniors had committed to attending, a 56-percent jump over last year's 882 new freshmen. Xavier University of Louisiana reported that it…