Proceedings of the 67th Annual Meeting of the American Association of Collegiate Registrars and Admissions Officers which relate to computer assisted operations, registration, records, and schedules are summarized. Names and institutions of conference participants are included. (MSE)

Much has been done in recent years to enhance the quality of the educational experience for students from underrepresented racial/ethnic groups on college campuses. However, many major problems still exist, presenting professionals concerned with the educational development of students with many significant challenges. This literature review…

Tested is the hypothesis that admission offices of colleges offering two-year degrees will be less likely to reflect a marketing orientation in their responses to prospective students than colleges and universities offering more advanced degrees. Information sent by 858 institutions of higher education to potential students is described and…

The responsibility of the admissions office in recruiting and admitting foreign students includes providing adequate and accurate information about program availability, financial aid, costs, and academic requirements; providing special personnel for handling applications; considering providing English language training; and providing adequate…

Describes changes that have occurred in high schools, colleges, and the entrepreneurial admission sector. Relates the evolution of the admission officer's job since the early 1960s and the profession's rapid growth. Details the hybrid role of marketer and educator for chief admissions officers, and issues a call for professional standards. (RJM)

A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…

Describes an informational program called Guidance Information System (GIS) which enables admission officers to counsel and advise high school students on various college and career options. Discusses the use of GIS in a visitation program, the role of GIS in recruitment philosophy, and university use of GIS. (RC)

The major challenges of college admissions directors and their staffs will center on the number of newly arriving students, the extent and record of their academic preparation, and their likely rate of on-time graduation. Tests will become increasingly important whether they are administered before or during the enrollment stage. (MLW)

To compete for dwindling numbers of traditional college-aged students and to attract non-traditional clientele, community colleges are becoming increasingly involved in marketing. Commitment to a total marketing concept requires institutional research to identify the college's mission, potential students, and the competition. Those in charge of…

Admissions officers and registrars will have greater opportunities for institutional leadership because of the institution-wide scope of their work, the importance of recruiting and retaining students, and the growth of external responsiblities among other administrators. These officers should increase their professional development efforts in the…

This selective bibliography of approximately 900 items spans works written over several decades, and focuses on all aspects of undergraduate college admissions in the United States. References are included on admission to community colleges, 4-year colleges, and universities. Citations are from the education literature and include books, book…

A nationwide survey of 1,084 nonreligiously affiliated colleges offering degrees that require at least two but less than four years of study was conducted to identify student recruitment and advertising practices. Respondents were asked to indicate: (1) which recruitment practices on a 40-item checklist were currently in use; (2) recruitment…

Undergraduate admissions policies and practices at 1,463 institutions were surveyed. The investigation dealt with many aspects of admission, including policy-making authority, application procedures, accessibility and selectivity, student credentials, recruitment, and marketing, guidance and course placement, and differential treatment of various…

This guide is designed to assist in college admissions staff development and program management, but is also suggested for use in training and accrediting efforts, presentations on admissions tasks, internal or external evaluations, preparation of periodic reports, and as a self-paced workbook when preparing for the admission profession, or for…

This national survey of college and university enrollment management practices examines how current technology is being used to make enrollment management more efficient and cost-effective. The report finds that more enrollment managers use advanced tracking, research, and analysis systems to determine the most effective outreach methods; they…