Today a college degree is considered the ticket to a good job and the gateway to economic advancement. A student's chances of gaining admission to college, however, are often based more on parental wealth than the student's achievements. At the nation's most selective colleges, three percent of incoming freshmen come from families in the bottom…

Enrollment managers will be watching to see how recruitment strategies change when higher education's sleeping giant--net price calculators (NPCs)--wakes in the fall of 2011. Some predict yield projections may be more difficult and reputations will be challenged as prospective students, their families, high school counselors, and independent…

The campus tour is one of the most effective recruitment tools for higher education institutions, impacting prospective students' perceptions of college choice decision criteria, including academic quality. This study examined the impact of sharing academic success stories during the tour on prospective students' perceptions of academic quality,…

The paper examined the place of Distance Education (DE) as a method of Adult Education in Nigeria and its contribution to national development. The paper discussed DE practice and challenges in some African countries and related this to the Nigerian situation. The paper further noted the challenge of the national admission body for regular…

For its 16th annual Application Trends Survey, the Graduate Management Admission Council (GMAC) gathered and analyzed data from a total of 641 graduate business programs located at 306 universities worldwide to understand application volume, the applicant pool, and special efforts being made to attract candidates to graduate management programs.…

Prospective college students regularly read in promotional literature that the college experience is personal and unique to each individual. However, if their experience in the recruitment process proves otherwise it is difficult to convince students that they can each have a personal relationship with the institution. Small colleges can overcome…

The Graduate Management Admission Council (GMAC) Application Trends Survey is the industry source for comprehensive statistics and timely insights into the demand for graduate management education worldwide. Since 2000, this survey of admission professionals has provided information on application volume trends, applicant pool composition,…

A range of imperatives underpin university selection practices. These include demonstrating merit based on prior academic achievement and supporting successful graduate outcomes in the professions and in broader fields of endeavour. They also include improving diversity of participation and equality of educational opportunity. Selection for…

An education agent is a third-party entity who is paid to assist a student to find, apply to, and/or prepare for college. In China, agents are often hired to assist students in finding an international institution fitting their academic goals. Although using an agent has been a common practice in China, there is virtually no research regarding the…

Colleges and universities rely on their image to attract new members. This study focuses on the decision-making process of students preparing to apply to college. High school students were surveyed at college open houses to identify the factors most influential to their college application decision-making. A multi-methods analysis found that…

Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced…

The authors review three aspects of economic education in England. They examine trends in undergraduate economics in England, principally in terms of recruitment and outcomes and connections with economics in schools. They also review formal instruction in schools through so-called "advanced level" courses for 16-19-year-old students and…

The authors present findings from a 2009 survey of postsecondary education (PSE) programs for students with an intellectual disability (ID) conducted in the United States. The survey was designed to collect descriptive information on characteristics and practices of existing PSE programs for students with an ID. The survey consisted of 63 items…

American colleges and universities compete with each other for undergraduate and graduate students, faculty and staff, research funding, and external contributions, as well as on athletic fields. This competition is often alleged to be a zero-sum game; what one institution wins, another must lose. However, as the authors show here, the Common…

This article reports the initial evaluation results of a new accelerated, job-embedded principal preparation program funded by a Race to the Top Grant (U.S. Department of Education, 2012a) in Florida. Descriptive statistics, t-tests, and chi-square analyses were used to describe the characteristics of a group of potential applicants nominated to…