The relationship between trust and information sources for new purchasers of higher education is discussed. A range of sources is evaluated by potential entrants into UK higher education, and indicates that universities tend to be regarded as the most trustworthy when information is directly associated with them and social networks, and friends…

Within an increasingly more competitive landscape, Higher Education Institutions (HEIs) are becoming more marketized and promotionalized. Brand building is becoming a strategic administrative goal, yet clear brand management models are lacking. This paper utilizes the Brand Flux Model™ to assist in tracking the fluxing nature or historical…

The restructuring of Hungarian higher education according to European expectations has resulted in fundamental changes. Due to the intensifying market and the decreasing number of applicants, institutions are interested in ensuring the necessary number of students. The objective of the study is to identify those schools where the greatest interest…

The 2016 Application Trends Survey--the 17th since 2000--includes analysis of data submitted by 872 graduate management programs representing 335 business schools and faculties located in 49 countries worldwide, including 42 US states and the District of Columbia. Survey topics featured in the report include: application volume trends for 2016…

Boston College saw a 26-percent decrease in applications this year, a drop officials largely attribute to a new essay requirement. Last year the private Jesuit institution received a record 34,051 applications for 2,250 spots in its freshman class. This year approximately 25,000 students applied, and all of them had to do one thing their…

Brands are fundamentally about experiences and relationships, and therefore they form prime basis of an institution's connection with their stakeholders. With the mushrooming of business schools (both private autonomous and government supported) and fading global boundaries, especially in the Indian context, communicating a business school brand…

US colleges and universities today intensively market themselves in order to compete for prospective students. One of the most widespread marketing tools used to attract students are admissions viewbooks, which are designed to provide potential students with favorable impressions of the many institutions to which they may apply. In this study, we…

The purpose of this report was to identify best practices in the design of college and university admissions facilities with the goal of enhancing recruitment and yield of prospective students. The Admissions Advisory Committee at the University of Rhode Island conducted a literature review examining the importance of the campus visit experience…

This study used a strategic enrollment management (SEM) approach to studying high school students' transition to a two-year college and their initial college success. Path analyses suggested two important findings: (a) clear career choices among students, family influence, academic preparedness, and college recruitment efforts predicted earlier…

Institutions of higher learning are experiencing increased difficulty managing the quantity and quality of their graduate student populations (Kallio, 1995). Currently the most important informational resource for potential students engaged in the graduate school search process is the Web (Huddleston & Drexel, 2006). Previous research has…

Thirty community college websites were evaluated for compliance with federal web accessibility standards found in Section 508 of the Rehabilitation Act of 1973 (29 U.S.C. 794d). Two typical sites were tested for usability by individuals with visual impairments, individuals with reading-related learning disabilities (LD), and a control group of…

The University of Delaware has embraced a global admissions initiative with minimal experience in international endeavors and a limited budget for international recruitment. This EPP serves as exploratory research for improving our understanding of the international student market in Latin America and working more effectively with international…

Over the next decade, more students of color than ever before will pass through the gates of the nation's colleges and join the ranks of its work force, according to new projections by the Western Interstate Commission for Higher Education. By the year 2020, minority students will account for 45 percent of the nation's public high-school…

Education Scotland's publication, "External Quality Arrangements for Scotland's Colleges, Updated August 2013," specifies that HM Inspectors will produce a number of subject aspect reports over the four-year period 2012-16. This report reviews college admission policies, procedures, and the criteria used when selecting applicants for a…

The past five years have seen unprecedented changes in freshman admissions at the University of California, reflecting steep cuts in state funding that UC sustained during that period as well as changes in UC's definition of who is eligible to enter the university. The number of California applicants who were "not" admitted to the UC…