American Association of Collegiate Registrars and Admissions Officers (AACRAO) members were asked about the existence and purpose of pre-college programs in this month's 60-Second Survey. The following definitions framed this survey: (1) Pre-college Programming defined in this context: University sponsored/organized programs and activities for…

There has long been a concern about the lack of representation of ethnic minorities in the field of educational measurement. As previous research has shown that graduate programs primarily rely on their websites for recruiting efforts, the objective of this study was to conduct a content analysis of all U.S. educational measurement program…

In the nearly two years since the election of U.S. President Donald Trump, multiple studies have documented declines in international student enrollments at U.S. institutions. Entities that track developments in higher education have reported increased enrollments in other countries, especially those where costs are lower, quality and access are…

Purpose: Prospective students are exposed to abundant choices, and they are eagerly searching for information to select the best universities for themselves. Likewise, prospectuses are regularly produced by universities to meet this information needs; the purpose of this paper is to examine the key marketing messages used in their prospectuses.…

Social work programs in the United States (N = 74) were investigated to determine strategies used for recruiting and retaining MSW students of color. Most schools had student populations exceeding 25,000 and combined BSW, MSW, and PhD programs. Data were collected using a Graduate Recruitment and Retention Scale with corresponding and acceptably…

This paper offers the first comprehensive analysis of the effect of changes in university rankings on applicant and institution behaviour in the UK. When their rank worsens, universities are found to experience small but statistically significant reductions in the number of applications received as well as in the average tariff score of applicants…

All enrollment managers face some level of challenge related to decentralized decision making and operations. Policies and practices can vary considerably by academic area, creating administrative complexity, restricting the scope and speed of institutional initiatives, and limiting potential efficiencies. Central attempts to standardize or…

There are many recruitment methods and tactics an institution can choose to pursue diversification of international student enrollment goals. Return on investment in a choice of tactic can take up to three or more years to determine thus initial choice is vital. Just as important though is in our ability to measure the return. If we can not…

The inaugural "Higher Education Research Digest" was released in 2017 (see ED581669) along with the "Enrollment Management Database," a tool assisting enrollment managers, admissions personnel, and other college administrators with student recruitment, enrollment, and success strategies. For this third edition of the Digest,…

This guide is for colleges in England that want to review and improve their support for Looked After Young People (LAYP) and Care Leavers (CLs). It includes information about who LAYP/ CLs are, the kinds of challenges they face, their rights and entitlements to support, and what staff need to be aware of when working with LAYP/CLs. The guide then…

Colleges and universities across the United States are turning to non-traditional programs to help keep revenue afloat as traditional-aged students drop in numbers. As colleges turn to this source of revenue, many are doing so without proper guidance or evaluation of recent, relevant research on best practices for how to evaluate marketing…

Now in its 15th year, the Graduate Management Admission Council's assessment of application volume trends for graduate management programs offers timely insights into demographic shifts and other factors defining the candidate pools for the 2014 application cycle. Responses collected in the 2014 survey represent a record-breaking total of 748 MBA,…

The "2018 E-Expectations Trend Report" provides institutions with insights from high school juniors and seniors so institutions can engage and inform them wherever they interact with an institution online. This report answers key questions such as: (1) How do students rank admissions resources institutions provide, from most valuable to…

The relevance of studying the stated problem is due to the fact that for increasing the efficiency of higher education marketing it is necessary to take into account several factors, namely, factors that impact the choice of a university and an academic program by enrollees, as well as socio-psychological characteristics of the latter, while…

A social network recruitment campaign was prepared where applicants for information technology bachelor studies at a Norwegian university college were invited to join a Facebook group related to the subject of interest. Each Facebook group was assigned a contact person who received training to facilitate activities and in answering questions from…