A guide for colleges interested in improving the printed information it provides to prospective students is presented, based on the experience of institutions that participated in a three-year effort to improve their informational literature as part of Project CHOICE. CHOICE, the Center for Helping Organizations Improve Choice in Education, was…

This report summarizes results of a survey of students in the recently-initiated part-time evening program of Nova Southeastern University (Florida) law school. Respondents included all 54 evening program students enrolled in spring 1997. Results indicate that about half the students hold a job that is either highly or moderately related to their…

A review of literature from 1981 to 1995 investigated issues concerning underrepresented minorities in medical education in seven areas: increasing representation of these groups; long- and short-term enrichment programs to improve performance; predictors of academic performance; predictors of student admission; specialty choices and career…

In an era when colleges must work hard to recruit students, understanding college-bound student views and concerns is critical. Trends are apparent in student expectations of the college experience and services, costs and quality, curricular offerings, job market, and extracurricular opportunities. (MSE)

The use of an expectancy-value model, common to consumer marketing studies, in analyzing the market position of Cleveland State University was investigated. Attention was focused on showing how consumer attitude concepts and methodologies can be used in developing a strategic marketing plan. Six populations were identified as groups important to…

The College of Saint Rose, Albany, New York, conducted surveys about the image of the college with random samples of its students, high school seniors, high school guidance counselors, and the college's faculty and administration. Four similar surveys were developed. The students' surveys had three parts: demographic data, data on the ideal…

A survey of 222 doctoral business students from private and public universities found 10 of 52 criteria important in selection of doctoral institution: programs, academic reputation, degree marketability, faculty contact time, accreditations, assistantship/campus employment, financial aid, placement reputation, completion time, and library size.…

In an effort to develop a marketing plan for the recruitment of students directly from high school, Johnson County Community College (JCCC) conducted a survey in Fall 1978 of 1,947 juniors and seniors at eight county high schools to determine student demographic characteristics, occupational and educational aspirations, college attendance plans,…