Analysis of the joint submission of Scholastic Aptitude Test scores by 10,704 high school seniors shows that relatively few colleges compete with each other in local student markets. This suggests that state and institutional policies for adapting to demographically induced enrollment declines will be severely constrained by the competitive…

Alabama's primary competitor in recruiting is in-state rival Auburn University which lures away roughly one in eight of UA's admitted students. Two factors stand above all others in attracting students to UA--academic reputation and social activities reputation. Factors following distantly are a visit to the UA campus, financial assistance and the…

Commonly held misconceptions about what a college must do or provide to recruit and retain minority groups students are discussed, including ideas about program design, course offerings, student aid, minority faculty members, and support services. (MSE)

This study used a logistic probability model to investigate the effects of variables relating student characteristics and institutional factors on the decision to apply to a large land-grant research university. The study used the entire data set from American College Testing (ACT) program test-takers in the fall of 1995 and institutional data on…

Information on why entering college students leave New Jersey is presented. Attention is also directed to characteristics of high school seniors who choose out-of-state colleges, including their grade point average, rank in class, Scholastic Aptitude Test scores, family income, and parental education. Seniors who could be attracted to New Jersey's…

The collegiate options considered by more than one-half million high school seniors in the eastern third of the nation are analyzed, and perspectives are offered on enrollment planning. A framework for public and institutional policies is provided, along with a vocabulary to describe the actual workings of the higher education market. The origins…

The purpose of the Center for Helping Organizations Improve Choice in Education (CHOICE) project, the scope of its activities, and evaluations of the effectiveness of those activities are described. One major project goal was to encourage and facilitate institutional efforts to provide more complete and accurate information to prospective…

These descriptions of articulation efforts between five community colleges and their feeder high schools were drawn from previous reports and from interviews with community college administrators. Interviews at two Los Angeles (California) community colleges revealed an attitude of unconcern toward maintaining a supply of high school graduates;…

In order to be able to more effectively serve the Howard County high school graduate, Howard Community College (HCC) surveyed high school juniors in spring 1978 as to their career interests and educational plans, their attitudes toward the college and its recruitment efforts, and their reading and listening habits (for advertising purposes).…

This dissertation addresses the factors influencing student college choice and their relationship to marketing processes in a northeastern Minnesota tribal college. The project involved a three-stage process of college choice--predisposition, search, and choice--and the related factors within each stage. From a review of the literature, a number…

A study at Cape Technikon (South Africa) investigated college choice decision making by surveying 923 applicants during the application process and 314 enrollees during orientation. Results show demographic and socioeconomic characteristics of applicants and enrollees differ, applicants consider multiple institutions, alumni and friends are the…

This paper presents the results of a study that examined the relationship between parental income and students' college choice process, and identified factors influencing enrollment decisions of students from different income levels. The study found several statistically significant relationships between students' income and the college choice…

This report discusses enrollment planning by colleges and universities as it concerns the understanding of why students choose to attend one particular college over another. First, the past responses of colleges to enrollment-threatening changes are presented. Next, an explanation is given of why knowledge of student college choice behavior is…

Presentations and critiques include these topics: determinants of college decisions; supply and demand in postsecondary education; shortcomings of models and data bases; effects of price and nonprice characteristics; and some methodoligical considerations. Discussion questions include: Is there a middle-income squeeze?; How can nonapplicants be…

A survey of 467 business students at Virginia Commonwealth University investigated results of the business school's tuition differential pricing strategy, which charges a higher tuition in order to provide students with strong computer and technological instruction and support. Results indicated the additional services created added value for…