Prospective students who received application materials for Carnegie-Mellon University (CMU), Pennsylvania, in 1976 and 1978 but did not apply for admission were surveyed to determine student background factors or attitudes that may have influenced their choice of colleges to which they applied. Findings include the following: nonapplicants…

The transcript of the resumption of hearings on the National Collegiate Athletics Association (NCAA) Enforcement Program, initiated in l978, is presented. In this session the issues of fairness and of federal intervention into collegiate athletics are addressed, specifically as they relate to recruitment of athletes by colleges and universities.…

A survey of 451 students, representing approximately 40% of the student body at the Crookston campus of the University of Minnesota (UMC), was conducted to determine those marketing strategies that most effectively promote student recruitment. The survey instrument, administered in classes during the busiest hour of the teaching day, asked…

The role of the honors student on the urban, commuter campus is discussed with specific reference to the University of New Orleans. Prompted by a noted decline in the quality of the university's student body, an examination of the honor student population was conducted. Data were compiled from the ACT files and student records of all students who…

Although efforts to keep talented students within the state, primarily by offering merit scholarships, are politically popular, state officials are not sure they will be effective. (MSE)

Colleges must turn to long-range enrollment planning to ensure proper academic and fiscal management. The Higher Education Finance Research Institute, with the College Board, has developed a model that will allow colleges to test the current scale and scope of their programs against regional projections of their enrollment potential during the…

A survey of 1,127 college-bound African-American high school juniors investigated what help they had in the college choice process, how they described their preferred kind of college, their most important college choice criteria, their life goals, their perceptions of minority recruitment strategies, and their most desired college academic and…

This thesis proposes a segmentation of the University of Calgary's (Canada) freshman class based on benefits sought from attendance and provides descriptions of each benefit segment that includes the impact of institutional characteristics. A motivational typology for university participation is presented and the marketing implications of this…

This paper presents a theoretical discussion of how students make educational behavior decisions including attending a given institution, transferring, or dropping out. The theory is seen to apply to students of all ages and both sexes with implications for all areas of postsecondary education. The theory holds that educational decisions are based…

A survey was conducted to gather information from high school juniors and seniors in the Clackamas Community College (CCC) District about their post-high school plans; the factors, people, and information sources most important in the college choice process; and student perceptions of CCC. A total of 1,758 completed surveys were received from nine…

The inquiry pool represented by prospective college applicants who seek information from the institution and a marketing response that has been implemented at Boston College are considered. It is suggested that researchers may trace specific individuals from the inquiry stage through application to the final college choice. To benefit from an…

A college admissions system model is described that can be used to monitor applicants at each stage of the admissions process and to assist in planning and student recruitment. Examples are provided that demonstrate the model's broad applicability for the development of specialized admissions programs that can be targeted to accomplish…

CHOICE, Center for Helping Organizations Improve Choice in Education, has four primary purposes: (1) to collect and make available to the higher education community knowledge and materials relating to the provision of better information to college applicants; (2) to provide technical assistance to institutions seeking to review or improve the…

A study of the major influences in the college choice of Mount Union College's freshmen focused on students' state of residence, intended major, year in which the college choice process began, sources of information about the college, and the campus visit. (MSE)

A university-based degree completion program for adults conducted focus group research to refine market positioning and promotion. Focus groups averaged five current students and recent graduates who reflected, demographically, the current student population. Results gave insight into reasons for selecting the university, aspects of the program…