Through a survey of business programs, a study examined the nature and extent of student recruiting activities and classified them according to a "brand elimination" model. Timing and methods of recruiting were then compared to reports of enrollment changes. Results suggest that targeted recruitment activities aimed at creating awareness…

This publication was written in response to a need among colleges of agriculture to examine alternative recruitment strategies. It assesses efforts by the University of Georgia's College of Agriculture to recruit students through an annual campus visitation program entitled "Ag Horizons: A Career Institute." Since 1984, Ag Horizons has…

Based on a prior study which found that only 55% of those who indicated they planned to attend a Wisconsin vocational-technical-adult education (VTAE) school in their district actually did so, a research project was conducted to identify barriers which appeared to deter recent high school graduates and adults from attending a VTAE school. Surveys…

A time sequence of recruitment activities was developed using high school data to represent the total, potential, and actual student markets for Pennsylvania State University. High schools with similar characteristics were grouped according to potential recruitment yields. Under the assumption that college decision-making behavior approximated the…

Many institutions have stepped up their efforts to recruit talented black students. Dartmouth's weekend, called "Experience Dartmouth," has become one of its most successful recruitment tools. Weekends planned by undergraduate students and increased involvement of black alumni are described. (MLW)

Scholarship aid continues to be crucially important in attracting and retaining students in higher education institutions (Abrahamson & Hossler, 1990; Cabrera, Nora, & Castaneda, 1992; Paulsen & St. John, 1997; Schuh, 2000; St. John, 1992; St. John et al., 1994; Terkla, 1985). Although the general concept and effect of financial assistance is…

The responsibility of the admissions office in recruiting and admitting foreign students includes providing adequate and accurate information about program availability, financial aid, costs, and academic requirements; providing special personnel for handling applications; considering providing English language training; and providing adequate…

A questionnaire was developed to identify the information needs of high school students (N=733) regarding college selection decisions. Academic and financial aid programs received top priority. Students were generally concerned with receiving the necessary training to enter their chosen professions. (RC)

A University of South Australia study investigated the relationship between perceptions of the university's research program and prospective students' decision to enroll. Freshmen (n=774) in 1994 at all six campuses were surveyed. Results indicate that among 13 college choice factors, quality of research program was ranked fifth, after career…

A survey of 65 freshman and 195 junior business administration majors in one metropolitan state university investigated student perceptions of institutional attributes salient in college choice. Results suggest standards of institutional quality are difficult to establish, since evaluations of institutional performance are not consistent, even…

Some educators are questioning how well the college-admissions system is serving students and society. Some high school seniors are limiting their choices to a handful of elite institutions, while others are slipping through the cracks. The "hype" surrounding the admission process is causing needless anxiety. (MLW)

Enrollments at evangelical and other Christian colleges have surged in the last decade, outpacing that of secular institutions. The students, many from home schooling or church-operated schools, want to avoid lifestyles found at many secular colleges and universities. Some critics, however, fear lack of diversity in both enrollments and opinions…

Discusses a survey of community college students' parents, regarding their expectations from the college, their role in their child's college choice, and their observations following their child's first year. Reports that parents had high academic goals for their children but overestimated their academic abilities, and that the parents engaged in…

This book is intended to help college-bound student athletes to take advantage of the opportunities in college sports. It describes the recruiting process from the perspective of colleges, explains what is required of the student, and how students and their families can effectively manage the recruiting process to dramatically improve the…

In 1986, a Reverse Transfer Project was initiated at Moraine Valley Community College (MVCC) in order to promote the summer school attendance at MVCC of "reverse transfer" students (i.e., students who attended another institution during the regular academic year). A mailing, containing a cover letter, informational brochure, summer catalog, and…