Symposium papers pertaining to the competition for students accompanying college desegregation are summarized. Attention is also briefly directed to the impact of court-ordered guidelines for the development of desegregation plans, and the North Carolina Central University's Institute on Desegregation, which promotes research into desegregation.…

A questionnaire was developed to survey 120 students during the "Meet Your College" presentation of the College of Agriculture and Natural Resources of Michigan State University, during "Welcome Week" in the fall of 1984. The data were analyzed to compare freshmen students with transfer students, male students with female…

The theory that a trajectory of adult student participation exists in college was tested in a multi-institution setting. The theory posits that the typical flow would begin with noncredit enrollment and culminate in matriculation. The study was conducted at a suburban community education center serving as the host site for credit courses from a…

Minority recruitment and admissions at seven Ivy League colleges was studied: Brown, Cornell, Dartmouth, Harvard, Princeton, the University of Pennsylvania, and Yale. The questionnaire, which is appended, collected information on recruitment policies and number of applicants, acceptances, and matriculants from fall 1978 to spring 1983. Each…

Most successful yield strategies use a series of messages specifically designed to meet the informational and emotional needs of students in the final decision-making stages. Techniques to try include: brochures, videotapes, handwritten postscripts, posters, and phone campaigns. (MLW)

This report summarizes findings of focus groups of recent high school graduates conducted during new student orientation at Carroll Community College (CCC) in fall 1999. Students were invited to participate in focus groups at the conclusion of the all-day orientation. Three focus groups were held, two with six participants and one with five…

A sample of Black and White high school students in Atlanta and rural Georgia were asked about recruiting measures and campus programs which would make the University of Georgia more attractive to minority students. Racial differences in responses are discussed. (SJL)

The article's message is for students to get help in finding out who they are and a start on the road to becoming it (the task of college). Picking the toughest college one can get into, one that has a history of contributing to moral and intellectual development, is essential. (Author)

A survey of 194 adult community college students and potential students in Ontario (Canada) investigated factors in education decision-making, for purposes of student recruitment. It was found that the Latent Variable Partial Least Squares model of analysis highlights best the important factors. (MSE)

Examines variables taken into account by community college students in choosing a college, arguing that increased competition for students means that colleges must employ marketing strategies. Discusses the use of the selection factors as market segmentation tools. Identifies five principal market segments based on student classifications of…

There are a variety of ways in which governing boards and board members can help create opportunities for successful enrollment management, through institutional policy, personal action, or support of faculty efforts. (MSE)

Generation Y wants to know why! Today's youth are curious, they want the facts, they want the hard data, and most of all they want the truth. Advertisements and creative marketing tactics do not easily sway this group. They do their research before they believe most things they hear and see. Purchasing behaviors of Generation Y show that the group…

A study was conducted to help discern the relationship between various student recruitment activities and enrollment. A set of 10 recruitment activities utilized by the office of admissions at a private selective undergraduate institution of about 2300 students was selected for analysis. The activities were classified as on-campus contacts and…

A study of the importance of institutional financial aid on graduate student recruitment focuses on the number of students funded with institutional aid, how departments recruit, why students choose to attend, and departmental attitudes toward funding. Survey responses of students and administrators are used for the analysis. (MSE)

It was learned through a special nontraditional adult student matriculation program in five British cities that only about half of the adult students' inquiries are followed up. Lack of confidence, financial problems, and personal circumstances deterred some, while others chose institutions and courses with simpler entry requirements. (MSE)