A survey for incoming freshmen was used to identify the two most important influences on decisions to enroll at Ohio University. This information was then used to improve publications used in student recruitment. Turning admissions data into publications is discussed. (MLW)

A survey of Hispanic parents in high-minority, low-income areas of six southern states gathered information on parent feelings toward parent involvement in education, similarities and differences between parents and educators concerning aspects of parent involvement, and recommended action to involve parents in the Hispanic student's college…

The estimation of a comprehensive model describing student perceptions of college quality permits the determination of the relative importance of the influences that affect these perceptions. This knowledge is instrumental for directing efforts toward improving perceptions and for evaluating the effectiveness of changes in recruitment practices.…

Examines factors used by college-bound high school seniors and lower division college students to determine college choice. Results showed students emphasize both good academic value and social considerations in selecting a college. Suggests institutions develop a marketing plan stressing how their school can provide the desired programs and…

Competition for students will increase in the next decade. Some factors indicating an institution's vulnerability to declining enrollment can be assessed, and may also be the key to initiatives by campus leaders to help offset the decline. (Author/MSE)

What does research tell about how private colleges can thrive in the future? What has changed in recent years to make it easier or more difficult for small colleges to attract students? What trends or insights can aid private colleges? This article provides a snapshot of the needs and desires of the college-bound student, as well as a longitudinal…

This paper argues that a typical use of regression models to target student recruitment efforts is theoretically unsound and may therefore be operationally inefficient. It presents results from a study using a predictive model to identify the prospective students on whom recruitment efforts have the greatest impact. The model uses four kinds of…

Freshmen survey respondents rated contact with enrolled students, the offering of a specific major, low tuition, and a campus visit as some of the important factors influencing their decision to matriculate. Rated less important were contact with high school and college admissions counselors and newspaper articles about the school. (Author)

Of the prospective students, 16 percent cited costs as the major reason for not attending and 30 percent said that tuition was an important factor in their decision not to enroll. Of those who cited costs as their primary reason, 60 percent did not apply for financial aid. (Author)

An increasing number of top Black students are deciding to attend Black colleges due to these institutions' outstanding reputation for retention rates and placement into graduate schools. This has in turn caused White colleges to increase their recruitment and retention efforts. (DF)

A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)

Most private colleges should concentrate on increasing the number of serious applications they receive rather than trying to increase the conversion of applicants to enrollees. Effective student recruitment requires cooperation of all departments, offices, and committees, not just the efforts of the admissions office, in creating an attractive…

What is the impact of the recruitment activities of the Prospective Student Office on the Bloomington Campus of Indiana University? In an effort to assess the degree of exposure to each recruitment activity and the effectiveness of each activity, surveys were mailed to students and their parents. Data were collected on in-state and out-of-state…

The design and findings of an evaluation of the admissions program at Moravian College in Pennsylvania are discussed. A master plan was devised for the admissions committee utilizing marketing principles to insure the recruitment and admission of qualified students. (Author/SF)

A small liberal arts college's program of home visits for recruitment and admissions was evaluated. Forty students and several parents receiving home visits were classified by grades and eventual enrollment in the college, then surveyed. Results indicate the visits were the reason most applied. However, other factors were more strongly related to…