The effect of Rutgers University's merit-based scholarship program on attracting talented students, students' experiences at the university, and the provision of high quality education was studied. The university merit awards fell into four categories: Rutgers Presidential Scholar Award, five National Merit and five National Achievement…

A three-stage model of college choice is outlined, and research related to the model is reviewed. The first phase is a developmental one in which students determine whether they would like to attend college. For students entering postsecondary studies, the second stage involves gathering information about educational options. The third state is…

A study examined the probability that students would apply to or attend Southwest Missouri State University without a freshman no-need scholarship, prospective students' awareness of these and other scholarships, the relative importance students attach to the scholarship, and the recruiting potential of the scholarship in various amounts. (MSE)

One hundred seventy-five Black graduates responded to a survey about their educational experience at the University of Georgia and their perceptions about attracting more minority students to the school. A related study appeared in the December 1980 issue of this journal. (See EJ 239 713.) (Author/SJL)

Surveyed students and supporting organizations about their decision considerations regarding enrolling in and supporting an executive master of business administration (EMBA) program. The findings from this studyprovide direction for EMBA directors in strengthening recruiting efforts toward both students and organization sponsors. (EV)

Project SRS (Students Recruiting Students), a recruitment program developed by Old Dominion University in Norfolk, Virginia, is described. Student involvement in planning, directing, and implementing the program is discussed. (TE)

Contends that college and university admissions professionals must find and supply tangible evidence that successfully distinguishes their institution from others the college-bound student is considering. Considers personal marketing, the campus visit, and important points to make in interviews with potential students and their parents. (NB)

Colleges are using current students' and their parents' enthusiasm for the institution as an effective recruitment tool. Student contact with prospective students on campus visits, hometown contacts, and parent phone calls to prospective students' parents are useful strategies. Most are volunteers though some students are paid for their time as…

A survey of 183 undergraduate students at a large university found that male and female students differed in the importance they placed on various attributes of a university. Although there were many similarities in the responses of men and women, women rated safety, diversity, and a broad range and variety of courses significantly higher in…

College-preference studies can help administrators identify a potential pool of desirable students and implement new recruitment techniques. This study, which supports earlier findings, used a logistic regression model to investigate the effects of variables relating student characteristics and institutional factors on the decision to apply to a…

The changing demographic and economic structures in the United States dictate that policy makers at the federal, state, and organizational levels of education pay closer attention to college recruitment and enrollment trends. These trends point to the need for an aggressive approach to moving the educational system into the 21st century by…

As competition for top athletes intensifies, and as challenges associated with recruitment increase, universities must develop and employ recruiting strategies based upon attributes that student-athletes identify as important to their decision-making process. The study investigates college choice decision attributes of student-athletes, identifies…

Over the past thirty years, considerable research has been conducted to understand the issues that affect a student's choice of a higher education institution. Past research has focused on understanding the phases of the decision process and the personal, financial, and environmental factors that influence institutional choice. Many of these…

Purpose: Higher education environments have become increasingly competitive and institutions have to compete for students in the recruitment markets. With the introduction of student fees, it is hypothesised that potential applicants to HE will increasingly become consumerist. The research upon which this paper was based was aimed at finding out…

This article addresses the problem of (1) maintaining the size and quality of the overall graduate school, and (2) maintaining a "critical mass" of students enrolled in programs where there is an indication of a future demand, but where there has been a decline. University marketing techniques have not generally focused on graduate student…