Drawing upon notions of a global higher education policy field and recently theorised conceptions of 'global-local' imbrications in social space, this article explores the complex tensions that characterise the enactment of internationalisation policies in Chinese higher education (HE) and their contrasting effects upon domestic and international…

The sources and types of information that prospective university students access during the recruitment phase have been widely researched. However, there is limited research on the usefulness of the learning and teaching (L&T) information provided by universities to prospective students in describing their own learning experiences of the…

Men are underrepresented in caring degrees such as nursing, teaching and social work. There is a political ambition to attract more men to these educational programmes, in part because of the future, global need for professionals such as nurses and teachers. A common explanation for men not entering these programmes concerns the relational…

In recent years, China's higher education sector has started to establish special programs to train and support talents to seek career opportunities in the United Nations (UN). To explore these special programs and understand their relationship with China's internationalization strategies and its higher education, we used the center-periphery…

This Educational Leadership Portfolio (ELP) examines the implementation of targeted interventions to increase the recruitment and retention of members with varying diverse identities within Delta Phi Epsilon International Sorority. Sorority membership benefits students through higher level academic performance and ultimately increased retention…

Despite calls to increase diversity throughout the engineering education enterprise and years of efforts by and collaborations between universities, K-12 schools, and professional societies and other education- or equity-related organizations, Black or African-American individuals, American Indian or Alaska Native individuals, and Hispanic or…

Regional, private colleges that are heavily reliant on revenue from traditional, undergraduate students are facing mounting challenges in fulfilling their enrollment targets in an increasingly competitive educational landscape (Lederman, 2019). This scenario has placed a significant strain on the marketing function of these institutions, requiring…

Purpose: A university's brand is a key competitive advantage in higher education (HE). This study examines the university's reputation's intermediary impact on core services (emotional environment, perceived faculty and course suitability) and brand loyalty in private universities in Iran. Design/methodology/approach: A quantitative method was…

When March 2020 brought with it not only the initial signs of spring, it also brought the reality of the global pandemic to be known as COVID-19. This global pandemic impacted society in many facets. People lost loved ones to the illness, others are still dealing with "long-COVID" affects, and many people lost their jobs due to the…

Internationalization of higher education enhances global citizenship, graduates' competitiveness, and institutional leverage. Little empirical analysis has targeted emerging markets like the Middle East and North Africa. This investigation surveys 73 administrators and faculty in Egypt, Jordan, Morocco, and Qatar to estimate the prevalence of…

A close observation in recent times has shown a steady decline of students' enrolment into business education programme especially in the colleges of education. The situation is becoming worrisome considering the social implications it has on the education industry. Thus, the study was conducted to determine strategies for boosting students'…

U.S. Catholic school enrollment has declined significantly from a peak in the 1960s. Schools attempting to reverse that trend have relied on marketing and promotion. We use survey data from Chicago Catholic schools to compare Rasch measures of school climate to student growth, school enrollment, and closure. We find that these measures are…

Marketing and branding of higher education occupy an important space today in the extremely competitive B-school market. This paper aims to explore the drivers of brand loyalty and advocacy in the context of business school brands. The study examines the connections between brand experience, brand love and brand trust in the context of business…

The U.S. Department of Education recently reported that the national adjusted cohort graduation rate (the percentage of public high school freshmen who graduate with a regular diploma within four years of starting 9th grade) in 2018-19 was 86%, the highest it has been since the rate was first measured in 2010-11. Asian/Pacific Islander students…

As the pandemic subsides in the United States and parts of the country edge toward normalcy, NACAC professionals believe that virtual recruitment resources that colleges invested much effort in developing will not vanish. They say that virtual recruitment will have long-lasting staying power as a supplement to in-person recruitment. This article…