In the early 1960s, with the exception of students who attended Historically Black Colleges and Universities, relatively few students of color pursued a higher education in the United States. Today, however, about one in five U.S. college students is a minority (ACE and AAUP, 2000). Colleges and universities are grappling with issues related to…

City College of San Francisco's Nursing Department has had an oversubscription of applications and an under-representation of minority students for a number of years. Although the department can only accommodate 96 students per year, over 600 subscribed in 1977. The purposes of this inquiry were to compare associate degree nursing program…

Three policy statements on self-regulation initiatives for colleges and universities were developed by the American Council on Education with support, in some cases, from other organizations. Policy statement number one concerns policy guidelines for refund of student charges. The guidelines summarize elements of fair and equitable policy in…

Approaches to developing a successful marketing program for universities that is fair to both students and the academic integrity of the institution are considered. A comprehensive marketing plan includes market research, positioning, strategy formulation; recruitment/admission, communications, curriculum evaluation, retention, and evaluation.…

In response to the Bakke decision, it is suggested that efforts must be made to enlarge and improve the pool of qualified minority applicants to colleges and professional schools. Suggested improvements in elementary and secondary schools and increased community efforts will help to alleviate this problem. (BH)

This volume of the Maryland desegregation status report provides detailed data on the efforts of public postsecondary education institutions. The data collected for the fall of 1975 includes race composition information on applications rates, residence, financial aid awards, degrees, progression rates, and enrollment by program area for students.…

This second phase of a study conducted by the National League for Nursing determined the types of applicants to schools of nursing, their manner of applying, the programs to which they applied, and the considerations that influenced their choices. It also dealt with alternative paths taken by rejected applicants, focusing on those who made…

Truths and myths involved with student admission to Ivy League colleges are revealed by a director of admissions whose experience includes admission work at Vassar, Bowdoin, Harvard and Yale. Several basic concepts are offered as fact: most private colleges in America today are not highly selective; many colleges pose as being more selective than…

This national survey of college and university enrollment management practices examines how current technology is being used to make enrollment management more efficient and cost-effective. The report finds that more enrollment managers use advanced tracking, research, and analysis systems to determine the most effective outreach methods; they…

University of Hartford's decision-support system for enrollment management, which uses fourth-generation software tools, is described, with attention to the conceptual framework, design and implementation plan, and progress to date. The university's planners, institutional researchers, and admissions and financial aid officers are cooperating in…

Going against conventional wisdom that larger doctoral programs are better, Washington University (Missouri) has been scaling back its doctoral enrollments, recruiting more selectively, providing every student with full financial support for six years, and increasing contact between faculty and doctoral students. The new approach has brought…

Demand for nurses is soaring to unprecedented levels while a variety of factors are limiting the number of available nurses. Some facts and figures related to the shortage are as follows: Indiana's per capita nurse employment decreased 2.4% between 1996 and 2000; the percentage of nurses under 30 decreased from 26% in 1980 to 9% in 2000; 1 in 5…

This paper offers the personal reactions of a high school student and his parents to 27 preapplication college campus visits conducted from June through August 1994. The institutions included three public, six private religious, and 18 private nonsectarian institutions. Data were obtained through observations and interviews, and the study reports…

A one-day invitational forum was convened to gain some insight into factors that continue to impede the identification, recruitment, admission, retention and graduation of minority students in graduate education. The objectives of the forum were to review the current status and to formulate recommendations on this subject. Following a summary of…

A guide for colleges interested in improving the printed information it provides to prospective students is presented, based on the experience of institutions that participated in a three-year effort to improve their informational literature as part of Project CHOICE. CHOICE, the Center for Helping Organizations Improve Choice in Education, was…