Fit a statistical model to historical college enrollment data, testing whether the model could accurately predict enrollment out-of-sample, and used the results to segment admitted students into groups so that different recruitment and marketing interventions could be applied to encourage enrollment. (EV)

By nearly all accounts, the Web has overwhelmingly become the primary resource for prospective students to research potential college choices. Using this medium, however, prospects are able to do their research independently and privately, without having to contact the institution via phone, mail or email to make a formal inquiry. Consequently,…

Guidelines are provided to help coaches counsel high school athletes about college selection and admissions. The needs of both the average and the exceptional athlete are considered. A checklist for student use in rating colleges and a coach's counseling checklist are included, as well as a resource list. (IAH)

High-quality sports facilities are an essential tool in recruiting top collegiate athletes and coaches. They enhance the school's competitiveness and enable expansion of the school's sports programs. In choosing schools, top athletes and coaches assess the quality of the stadium, playing fields, track and courts. But they also will be looking at…

This study sought to identify institutional selection factors most influential upon small-college student-athletes. Mean scores for 229 freshman student-athletes from six institutions were analyzed using a modified Student-Athlete College Choice Profile Scale. The sample was also stratified by gender and sports-program categories. Overall, four of…

IDRA interviewed different groups of respondents at San Antonio College to identify the most critical factors that impacted a decision to enroll in college and graduate. Focus group and individual interviews targeted key stakeholders, including: high school administrators, counselors, high school students, parents of high school students, and…

Discusses the home visit as an effective and underutilized recruiting method for colleges, citing the example of Eureka College's practice of visiting the homes of prospective students. (TE)

A marketing program for recruiting African-American students to both African-American and predominantly white colleges is presented. It focuses on matching the individual with the college best suited to his/her needs, maintaining good relationships with admissions professionals on other campuses, knowing financial aid, and using the influence of…

A survey of one university's graduate students examined influences on their initial consideration of the university and their ultimate decision to enroll. Variations in factors among the academic colleges of the institution were revealed. Further research on college choice within the graduate student population is recommended. (MSE)

An exploration of the college choice decision-making process of male and female students (n=605) enrolled in a vocational college suggests that friends and relatives are the major sources of information about college choice and that the reputation of programs, location, and child care are important factors that should be promoted when recruiting…

Argues that words and images do matter in the student-recruitment process because they are the initial matchmakers between institutions and students. Presents ideas and suggestions that can be incorporated into practice in student-recruitment publications. (NB)

Survey of state residents concerning the image of a regional university found either a general, positive opinion or none at all. Statistical modeling of results points to the significant components of university image and how they influence parents' decision to send a child to that institution, which in turn leads to better understanding of the…

A college admissions officer at Wesleyan University (Connecticut) offers two views of early decision programs, one based on personal experience as a student and one drawing on professional experience as an administrator and knowledge of the concerns of parents. The evolution of different kinds of early decision policies and the resulting confusion…

A new Web site provides a new structure for tuition discounting by allowing a student to bid the amount he/she is willing to pay, which member institutions accept or reject. The site is intended to help match students with institutional members of the consortium, usually less-well-known smaller schools. Possible difficulties for both institutions…

Discusses factors possibly contributing to the non-enrollment of all seven black students admitted to the California Institute of Technology including few black faculty, the rigorous curriculum, lack of aggressive recruiting of minorities, and emphasis on test scores. Compares CalTech with the Massachusetts Institute of Technology's which enrolled…