College rankings present challenges and opportunities for higher education marketers. Statistical analysis of data on the national universities reveals which measures are associated with peer assessment scores, whether it is possible to influence the score, and what underlying factors are present. Marketers can use the findings to counsel senior…

Changes in the higher education landscape have led to many higher education institutions reassessing their recruitment and marketing strategies. A proper understanding of the relative importance of the choice factors that prospective students consider when selecting a higher education institution will enable higher education administrators and…

Study after study demonstrates that low-income students are severely underrepresented in higher education. In fact, the attendance rate of low-income students appears to be declining rather than growing. Individual Development Accounts or IDAs used for postsecondary education can help address the problem. With an IDA, youth can afford to enroll in…

Each year thousands of Native students enroll at tribal colleges. Many say the close proximity to home is a draw for them. Others check out the facilities, and some might look over the staff roster and ask how many Native instructors work at the college. Several factors go into their decisions to enroll in a particular tribal college. For their…

This paper reports the findings of a study involving the selection process that adult graduate students used when choosing to pursue and attain an advanced business degree at Southern Wesleyan University. This study includes a comparison of the initial priorities used in the selection process to priorities that remain important in retrospect. The…

The purpose of this qualitative study is to analyze how advertising affects a student's search and community college choice among the plethora of community colleges, career/technical schools, universities, and other influencers. The results of the research indicate that parents, friends, high school counselors, economics (i.e., money), and…

A convenience sample of MSW students responded to an Internet-based survey (N=2,289) retrospectively reporting their reasons for enrolling in a specific social work graduate program. Reponses indicate that MSW students who enroll in private graduate programs are younger and reported reputation-related and employment-related reasons for specific…

The focus of this qualitative study is on U.S. third culture kids (TCKs), youth who have grown up abroad because of their parent's work, and their college choice experiences and reentry expectations. Through a background questionnaire and personal interviews with eleven students transitioning from two international secondary schools in a…

The Voluntary System of Accountability (VSA) provides a framework for public universities to provide evidence of success and increase public confidence. The goals of the VSA are threefold: (1) Demonstrate greater accountability and stewardship to the public; (2) Enhance effective educational practices by measuring educational outcomes; and (3)…

Also referred to as "The Viewbook", this publication provides an introduction to the North Dakota University System's 11 campuses, a matrix of programs of study and some of the key facts about enrollment, admission, the cost of college and financial aid.

Australian universities need to maintain their high reputation for quality in order to attract and retain buyers of Australian education-related products. Learners are becoming increasingly discerning in terms of what they are buying and why they should buy it. Thus, quality is a critical issue for Australian university programs in general as well…

Access to American higher education is increasingly becoming a privilege for upper-class youth while low-socioeconomic status (SES) youth are increasingly marginalized and unable to compete in the college choice game. In order to increase parent involvement in college choice for low-SES African-American and Latino parents, a paradigm shift must…

The questionnaire survey reported in this paper is part of an ongoing evaluation of the effect of a bursary scheme on recruitment to Cambridge University. It sought to identify factors that encouraged or discouraged highly successful A Level students from applying to Cambridge. Findings reveal three main dimensions associated with the decision to…

This study examined the characteristics of a community college Web site by using focus groups and questionnaires with currently enrolled students. Consistent with other studies, organization and content are highly valued. Unlike previous studies, however, many participants did not utilize the Web at all in their application process. This study…

Examined the image and market position, competition, and market segments of Utah Valley State College, factors that influence student college choice. (EV)