An expanded perspective for admissions marketing is suggested and examples of how such information can become a force for planning are provided. Implementing a broad-based program of information dissemination will better serve the prime interest groups of the university and enhance the image of professional admissions personnel. (MLW)

Data on college bound students from several suburban Philadelphia communities were statistically analyzed, and it was found students could be grouped according to the characteristics of the institutions they applied to, in no more than eight stable choice sets. Implications for policy formation are discussed. (MSE)

The effect that winning a National Collegiate Athletic Association (NCAA) Division 1 national championship in football or men's basketball may have upon the quantity and quality of undergraduate admissions applications received by institutions was examined. Between 1979 and 1992, 11 institutions won the NCAA Men's Basketball Tournament with two…

This digest summarizes in a question and answer format a full length report of the same title. It addresses the importance of recruiting minority students for diversity at institutions of higher education. Noted are increasing numbers for these groups along with the current low education levels found among minorities and the potential shortage of…

This report discusses the development and characteristics of the Prospective Student Inquiry Data File and Information System, which is used by the California State University at Chico (CSUC) as part of an effort to increase its student applicant population. Following a brief review of organizational background information, the report is divided…

The reasons why academically qualified prospective students offered admission to Shippensburg State College for the fall semester 1978-79 did not matriculate were studied. Study goals were to determine factors that may have influenced their decision, identify the colleges and universities chosen by the students and the reasons for their choice,…

The process of developing informational prospectuses to convey information to prospective students at 11 institutions is illustrated by the experiences at three different institutions: a public university in California; a state university in an Oregon metropolis; and a large, two-campus, suburban community college in Michigan. These case studies…

A university director of admissions's visit to high schools for military dependents in West Germany is described. The trip was made to encourage college application among dependent students and to assist them in receiving further information from the colleges of their choice. (MSE)

Institutions wishing to increase the perceived value of their degrees or awards do so by increasing demand for those degrees, by stimulating applications for admission (the certifying effect) and even reducing graduates. Receipt of one of these degrees increases chances of success and affluence (the consumer effect). (MSE)

Methods for combating declining applicant pools at women's colleges are discussed. Research suggests that effective student recruitment can be facilitated by the use of single-gender market niche as a means for differentiation and parent influence for promotion. Review of strategies currently used indicate these marketing methods are underused and…

Evaluation of a pharmacy student recruitment program undertaken by the University of Wisconsin and the Wisconsin Society of Hospital Pharmacists found increases in total and completed applications, class size, science and mathematics grade point averages for incoming pharmacy students, interest in pharmacy careers, and appreciation of pharmacists'…

Through a survey of business programs, a study examined the nature and extent of student recruiting activities and classified them according to a "brand elimination" model. Timing and methods of recruiting were then compared to reports of enrollment changes. Results suggest that targeted recruitment activities aimed at creating awareness…

The legal activity in federal courts related to affirmative action indicates a strong possibility the Supreme Court will abolish affirmative action in college admission. Such a decision would inevitably alter the landscape of higher education. Campus diversity will have to be achieved without using race or ethnicity to offer preference to some at…

As University of California officials announced admissions results for the fall, it appeared that increasing competition for seats at the university, rising tuition costs, and continued controversy over the role of race in admissions were conspiring to reduce the slots offered to African American students at UC-Berkeley. At the same time, the…

Many institutions have stepped up their efforts to recruit talented black students. Dartmouth's weekend, called "Experience Dartmouth," has become one of its most successful recruitment tools. Weekends planned by undergraduate students and increased involvement of black alumni are described. (MLW)