A marketing model of enrollment management focusing on relationships between changes in the macroenvironment, target market student preferences, college marketing mix, and enrollment is presented. Application of the model illustrates how institutions can offset, enhance, or neutralize potential enrollment effects of job market changes through…

Explores consequences of taking or not taking "A" level mathematics in British secondary schools, using a followup study of students who took "A" levels in 1988. "A" level mathematics takers were in high "pulling power" universities and had higher salary expectations than those taking "A" level…

The California State University's statewide outreach programs to improve student preparation and access are described. An introductory section explains the origins and evolution of the outreach program since 1985, when a report on underrepresentation of Hispanic students prompted expanded recruitment effort. The state university's systemwide…

This General Accounting Office (GAO) report provides information on school officials' selection of students for the chapter 1 program of the Education Consolidation and Improvement Act of 1981. The following was determined: (1) how chapter 1 children were selected; (2) whether they met Federal, State, and local selection requirements; and (3) how…

This catalog and career decision guide provides information for students on the programs and services offered by Illinois Valley Community College (IVCC) for 1985-86 and 1986-87. After introductory material provides information on admissions and the college calendar for 1985-86 and 1986-87, a history of the college and its educational philosophy…

The results of a national survey to ascertain what criteria universities and colleges are utilizing to make selection and retention decisions concerning teacher education candidates are presented. A survey of related research and literature provided the fabric for development of the survey questionnaire. Four points at which decisions regarding…

Dental schools across the country have begun to devote special attention to educating minority students in order to alleviate the acute shortage of minority dental manpower. The Workshop on Minority Education in Dentistry presented issues and approaches to answering a basic set of questions: How can qualified minority students be identified and…

Application materials (catalogs, application forms, financial aid information, supplemental and decision-making information) from 64 library schools were analyzed to determine kinds of information they provide for prospective students. Fewer than half of schools contacted provided students with sufficient information (as defined by author) to make…

Proceedings of the 66th Annual Meeting of the American Association of Collegiate Registrars and Admissions Officers that relate to admissions, evaluation of credentials, financial aid, marketing and recruitment, and articulation agreements and practices are summarized. Names and institutions of conference participants are included. (MSE)

The high cost of compulsory admissions interviews and the lack of proven effectiveness in predicting academic success is discussed. Selective interviewing is seen as an effective compensatory device for overcoming culturally/racially biased test scores or grade point averages and as a recruitment mechanism. Suggestions for essay questions are…

Presents several brief reports on the latest trends and current circumstances surrounding African American progress in higher education. Discussions include funding levels at black colleges, black student recruitment at Harvard and Yale, displacement of black PhDs in science and engineering, and education and the African American mother. (GLR)

The legal activity in federal courts related to affirmative action indicates a strong possibility the Supreme Court will abolish affirmative action in college admission. Such a decision would inevitably alter the landscape of higher education. Campus diversity will have to be achieved without using race or ethnicity to offer preference to some at…

This article proposes that minority students who might be successful in the education profession be evaluated for college entrance using an individually administered test of intelligence. More minorities with the appropriate educational background are needed in the education profession. Typical recruitment of minority students involves seeking…

This paper argues that colleges and universities recruit older students (age 25 and older) but are not responsive to them and their needs, which are different from those of traditional-aged students. Trends in enrollment of older students in higher education are noted, beginning in 1946 with the return of World War II veterans and the passage of…

The purpose of this paper is to examine the applications of educational reform proposals of this decade to teacher education. The first section discusses legislative initiatives regarding teacher preparation, and reviews three of the more recent teacher education reform reports issued after the first wave of these legislative efforts. Recognizing…