The purpose of this paper was to determine what institutional, program, and recruitment characteristics influenced international students to attend institutions in the United States. Two hundred sixteen international students at a Southern public research university responded to the survey (53% response rate) from 56 countries representing 8…

The purpose of this investigation was to examine factors influencing college selection by NCAA Division I, II and III lacrosse players. The Influential Factors Survey for Student-Athletes-Revised was used to collect data from 792 male and female collegiate lacrosse players. Descriptive statistics showed the most influential factors were: career…

The climate of competition for students in the higher education sector makes it imperative that institutions increase their marketing efforts, both domestically and internationally, to help sustain student numbers. In Australia, the Bradley Report and the government response, which will do away with quotas, allows for a much freer market than…

Market segmentation is an important topic for higher education administrators and researchers. For segmenting the higher education market, we have to understand what factors are important for high school students in selecting a university. Extant literature has probed the importance of rational factors such as teaching staff, campus facilities,…

With increased competition among higher education institutions for best- fit students, the profession of college admissions is compelled to implement innovative recruiting strategies (e.g. online social networking sites), that may impact college access and persistence in the United States. This qualitative study examined the reasons why two…

This paper outlines the major influences on the college choice process of Latino undocumented students with a specific focus on the "choice" stage of the broader college opportunity process (Hossler & Gallagher 1987; Hossler, Schmidt, & Vesper 1999). As theorized by Hossler et. al (1987; 1999), the choice stage is where students…

April is decision month. And as college-bound seniors weigh admissions and financial-aid offers, the families of about 1,800 students admitted to New York University have gotten an unusual call. For the first time, the university is systematically contacting families with limited experience navigating the financial-aid process to talk about the…

College-choice studies have long been conducted to help colleges improve their recruitment strategies (Chapman, 1981; Hossler & Gallagher, 1987; Jackson, 1982; Litten, 1982). The dominant college-choice models and studies have, however, focused solely on traditional aged students seeking to enroll in four-year colleges/universities upon high…

The purpose of this study was to identify important college choice factors for entering freshmen student athletes at small, private higher education institutions that compete in an National Association of Intercollegiate Athletics-member athletic conference representing small, private schools across the southeastern United States. Using Gabert,…

Purpose: Issues such as managing brand image, assessing advertising medium effectiveness and collecting market intelligence are common practice for higher education institutions (HEIs). Consequently, understanding the information needs of potential students to the HEI when they make their decisions is paramount. The aim of this survey is to…

As colleges and universities adopt marketing orientations to an ever-increasing extent, the relative merits of mass marketing and target marketing must also be explored. Researchers identify buyer types as potential students focused on quality, value or economy. On the other axis, learner types are described as those who focus on career,…

International student mobility is a rapidly growing and evolving phenomenon. During the 2008/09 academic year, the number of international students at colleges and universities in the U.S. increased by 8% to a record high of 671,616 students with about 15% from mainland China. The model of college choice for Chinese students who are considering…

Despite all the alarm that recruiting in college sports has spun out of control, for many athletes the process was neither as intrusive, nor as lavish, as its critics have warned, according to a "Chronicle" survey of hundreds of current Division I athletes. But the accelerated pace of recruiting, and the demands it placed on athletes during their…

The purpose of this qualitative study is to analyze and understand what information students seek from a college's Web site during their college search. Often, college Web sites fail either to offer students an interactive dialogue or to involve them in the communicative process, negatively affecting students' college search. Undergraduate…

Popular media represent outlets for shaping and informing public perception of institutions and institutional actors found in our society. Community colleges and their students have been featured in a number of fictional works. This paper provides an analysis of the portrayal of community college students in the fictional works of novels, short…