Admissions offices of colleges trying to increase undergraduate student diversity are being criticized for failing to explain their affirmative action policies to prospective students and their parents, resulting in a backlash against affirmative action as white students fear reverse discrimination. (DB)

The Pennsylvania State University national alumni admissions program involves alumni in direct recruitment of undergraduate students. This is a major service to the institution, increasing friends of the college and contacts with organizations, clubs, local high schools, and prospective students. Most important, it provides local contacts for…

Justice Department documents prepared for an antitrust lawsuit suggest that the way the eight Ivy League colleges and the Massachusetts Institute of Technology have recruited students and awarded financial aid amounts to price fixing. The Overlap Group, 23 elite private colleges, met regularly to compare financial aid packages offered to common…

This study analyzed applications for admission to a large metropolitan four-year public university over a three-year period, seeking to determine whether there were any significant differences in characteristics of students who applied online versus those who completed paper applications. (Contains 1 table.)

This publication reports on minority enrollment in medical schools in the states of the Southern Regional Education Board. Between the 1990-91 academic year and 1992-93, enrollments of black medical students rose by over 15 percent. These increases in total and minority enrollments in the region were paralleled at the national level though…

An analysis of higher education marketing examines a case study of a college's market research program, a series of market research projects, and a major study of students and parents in six metropolitan areas (the Six-Market Study). After introducing marketing concepts and strategies, the nature of higher education marketing is considered. The…

The Talent Identification Program identifies, motivates, and assists high school juniors and seniors with disadvantaged backgrounds who have potential for careers in the health sciences. The policy of assistance in applying and preparing for medical school is in accordance with evidence that rural-background students are more likely to practice…

Based on a study of 52 high school seniors treated by a clinical professor of pediatrics and psychiatry, this report discusses developmental difficulties experienced by college-bound students as they anticipate acceptance or rejection by an institution. Considered are: the application form, interviews, waiting period, early decision, end of high…

Opinions are offered regarding: Is it ever proper to consider the race of an applicant, among other attributes? If so, why, and in what ways? Are there significant distinctions to be drawn between the use of quotas and other approaches to the recruitment of minority students? (Author/LBH)

The differences between superficial promotional activities and effective marketing programs for law school admissions are examined, and the role of the admissions officer is discussed. (MSE)

Describes a model, developed by the Educational Studies Division at Marian College of Fond du Lac, for recruiting minority students for the teaching profession. Provides a step-by-step outline for early intervention programs that can be used by schools or colleges to encourage more underrepresented students to enroll in college, regardless of…

There are a variety of ways in which governing boards and board members can help create opportunities for successful enrollment management, through institutional policy, personal action, or support of faculty efforts. (MSE)

In 1991 the Department of Justice brought an antitrust action against the Massachusetts Institute of Technology and eight Ivy League colleges and universities for participating in a financial aid disbursement scheme. Argues that antitrust laws should apply only if competition among nonprofit organizations tends to enhance efficiency and consumer…

A study investigated the importance to 578 applicants of various benefits offered by a moderately selective private university. Applicants rated the institution on 43 academic, social, financial, religious, and curricular attributes. The objective was to test the efficacy of one approach to college market segmentation. Results support the utility…

Companies specializing in college recruitment are building databases to predict the persistence and success rates of college applicants and to help design recruiting and admission strategies. The field began two decades ago, when admissions deans with good reputations began consulting. Many of these companies provide other services, such as…