This paper explores social media marketing strategies applied by Canadian universities as a tool for institutional branding, recruitment and engagement of home and international students. The target sample involves the total population of Canadian university-status institutions ("N" = 106). Qualitative data were collected from two major…

This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey…

Colleges and universities have expanded their use of the internet and social media in marketing strategies, but the direct mailing of admissions brochures continues to be at the heart of recruitment efforts. Because admissions brochures often serve as a potential student's introduction to the campus, they are carefully crafted to provide a…

University rankings historically have been based on a number of criteria, the most common being research output and quality. Different approaches have been developed which are surrounded by controversy; nevertheless, university rankings remain popular. It can be noted that due to the global economic recession, they receive further interest since…

Higher education has seen significant changes in the student experience in the past 10 years. For the past decade, everything from student attitudes about college to the technology they use every day has impacted their satisfaction with, and perception of, the college experience. This report is a comparison of student satisfaction, separated by 10…

The purpose of this study was to investigate the ways in which universities use the "GRE"® General Test scores to award merit-based fellowships to first-year graduate students in doctoral programs. While GRE use in fellowship award decisions is a common practice, there is very little validity evidence to support its use in this context.…

Enrollment managers will be watching to see how recruitment strategies change when higher education's sleeping giant--net price calculators (NPCs)--wakes in the fall of 2011. Some predict yield projections may be more difficult and reputations will be challenged as prospective students, their families, high school counselors, and independent…

This study determined the student profile and enrollment of the three Universities in the University Belt. It also found out the respondents' level of consideration concerning the institutional image indicators that served as basis for attracting prospective entrants. Descriptive statistics revealed the following: most of the respondents belonged…

In this paper, we situate the findings from the studies in this thematic issue within the current policy environment that influences the status, rankings, and funding contexts for doctoral programs in Physical Education Teacher Education within and across institutions. We identify common challenges that these doctoral programs are confronted with…

The United Arab Emirates is developing higher education institutions that will contribute to an educational sector providing premium degree programs. There was a belief that the recognition and achievements these institutions attained over decades in their native land would be transferable in the implementation of international branch campuses.…

This paper examines the processes of tenure denial and appeal from the standpoint of the author, who has been the Grievance Chair at Carleton University since 2000. The focus is on the ways that the grievance process as textually mediated provides for regulation and control over the forms of interaction between appellants and senior…

The Ruffalo Noel Levitz (RNL) Satisfaction-Priorities Surveys are the national standard for benchmarking student satisfaction in higher education. Since 1994, more than 2,900 colleges and universities have used the surveys to evaluate students' concerns that influence student success, college completion, student recruitment, strategic planning,…

While various research studies have focused on antecedents and consequences of student satisfaction, few studies have done so in the Gulf region. The objective of the present study was therefore to design and empirically examine a model of student satisfaction in a private university in the Gulf region that operates in a high-technology-enabled…

The increasing importance of the competition in global university ranking has resulted in a paradigm shift in academic governance in East Asia. Many governments have introduced different strategies for benchmarking their leading universities to facilitate global competitiveness and international visibility. A major trend in the changing university…

A very large and important subgroup of student-athletes is ethnic minority in Title I high schools. Understanding the decision-making process of this subgroup is important to the high schools that prepare these students to enter college and to the colleges that recruit them. The college choice factors of 207 student-athletes at three Title I high…