The strategies used by a variety of colleges to involve alumni in student recruitment efforts are described. These include awards programs, scholarships, talent scouting, college nights, interviewing, special events, and communication with prospective or incoming students. The importance of training and communication in the alumni-recruitment…

Colleges are using current students' and their parents' enthusiasm for the institution as an effective recruitment tool. Student contact with prospective students on campus visits, hometown contacts, and parent phone calls to prospective students' parents are useful strategies. Most are volunteers though some students are paid for their time as…

There is a growing demand for admissions tutors in UK universities to use more rigorous and systematic decision-making methods in recruitment processes. A key barrier to achieving this goal is the lack of a coherent and definitive body of knowledge upon which such methods can be built. The yardstick used for the majority of applicants is A2-level…

A growing worry for college admissions officers: Will enough students show up to fill the dorms and pay the profs? (Editor)

Admissions officers credit recruitment efforts and greater commitment of financial aid for the anticipated modest increases in Black college student enrollments. However, some feel it is too early to project accurate numbers. (MSE)

An inquiry letter from an "interested junior" at one institution was sent to 252 competitive institutions to learn about the competitors' responses and marketing practices. All responded. Sixty-one percent did not personalize the response; only 25 percent specifically addressed the request. The most competitive responses were from small, private…

Of the prospective students, 16 percent cited costs as the major reason for not attending and 30 percent said that tuition was an important factor in their decision not to enroll. Of those who cited costs as their primary reason, 60 percent did not apply for financial aid. (Author)

An increasing number of top Black students are deciding to attend Black colleges due to these institutions' outstanding reputation for retention rates and placement into graduate schools. This has in turn caused White colleges to increase their recruitment and retention efforts. (DF)

College and university initiatives to recruit students through the Internet are described. Issues discussed include the kind and quality of information made available, different means of accessing it, and responding to user requests. Techniques for publishing on the World Wide Web and reaching the appropriate Internet audience are offered. (MSE)

A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)

Most private colleges should concentrate on increasing the number of serious applications they receive rather than trying to increase the conversion of applicants to enrollees. Effective student recruitment requires cooperation of all departments, offices, and committees, not just the efforts of the admissions office, in creating an attractive…

College campus "tours" offered online have evolved to include 360-degree views, live video, animation, talking tour guides, interactive maps with photographic links, and detailed information about buildings, departments, and programs. Proponents feel they should enhance, not replace, real tours. The synergy between the virtual tour and…

A seven-step dental school recruitment program includes: (1) a marketing survey; (2) a plan based on survey data; (3) recruiting materials; (4) alumni involvement throughout the state; (5) publicity in state high schools and colleges; (6) recruiting in targeted high schools and colleges; and (7) a mailing list for follow-up. (MSE)

Parent involvement in institutional advancement and fund raising can take a variety of forms: dances, class participation, applicant interviews, recruitment, telephone and other fund raising, and sponsorship of social events as well as annual giving. Guidelines for parent programs are suggested. (MSE)

A study evaluated the use of a video cassette as an early recruitment tool, with respect to promoting viewer awareness and increasing rate of application to the undergraduate pharmacy program. Analysis of questionnaires showed that the videotape increased knowledge the profession. (Author/MLW)