This phenomenological study highlighted the perceptions of college faculty toward the increasing number of student-athletes on their college campuses. The purpose of this study was to gain insights into the beliefs, attitudes, and perceptions of college faculty toward the athletic driven enrollment strategy at small liberal arts colleges. The sample for this study was college faculty in those types of institutions that are trying to increase enrollment by investing significantly in collegiate athletes. Using a phenomenological approach, each faculty member participated in an in-depth interview and the researcher transcribed, coded, and synthesized the interviews in an effort to understand the shared experiences of college faculty at these institutions. Key findings from this study were issues related to student-athletic absenteeism, quality of communication between faculty and administration, and appropriate resources devoted to the increasing number of student-athletes. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]