Veterans are a growing student population in institutions of higher education in the U.S., and universities adopt a variety of marketing efforts to recruit them. With a focus on university marketing messages as a targeted and public way for universities to attract student veterans, the current study examines how student veterans are framed and…

This chapter is a content analysis focused on the ways US flagship universities portray how they are prepared to support African-American service members in their pursuit of education and professional development upon their reentry into society. The authors present brief overviews of military demographics; historical experiences of African…

The Post-9/11 GI Bill was implemented in 2009. Since then more than 1,900,000 people have used the benefit and more than $90 billion have been paid to institutions of higher learning and to Post-9/11 GI Bill users. During this period there has been a shift in the types of college and universities veterans attend, as well as the educational models…

For-profit colleges do not always recruit aggressively; nor do they always shortchange students. But the problem of colleges systematically overpromising and underdelivering, when it does happen, has largely been a for-profit phenomenon. The abuses have been the most widespread and most damaging when they have been fueled by government grants and…

This report addresses the trend of for-profit colleges going exclusively online or contracting with nonprofit (mostly public) colleges to run their online programs. Using results from focus groups of for-profit student borrowers, we explore the risks that this rapid shift entails for students already vulnerable to poor outcomes. The Department of…

CNA Education served as the third-party evaluator for the Connecticut Health and Life Sciences Career Initiative (HL-SCI), a statewide initiative funded from September 2012 to March 2016 through a Trade Adjustment Assistance Community College and Career Training (TAACCCT) grant from the U.S. Department of Labor. The purpose of HL-SCI is to prepare…

As the Post-9/11 GI Bill nears its fourth year, with more than 550,000 veterans enrolled in thousands of institutions, advocacy groups, lawmakers, and President Obama warn that veterans are vulnerable in a higher-education marketplace eager for their GI Bill dollars--with some purveyors, particularly for-profits, recruiting aggressively. The…

In fiscal year 2013, VA provided over $12 billion in benefits for veterans' postsecondary education; however, questions have been raised as to whether some schools are receiving these funds as a result of inappropriate recruiting practices. GAO was asked to examine issues related to schools' recruitment of veterans. This report examines (1) how…

Over two million military personnel will leave the service over the next decade (Cook & Kim; 2009). The majority of these veterans will receive the most generous GI Bill since its inception (United States Department of Veterans Affairs [VA], 2011). Institutions will covet these students to offset discounting (Barr & McClellan, 2011; Basch,…

An increasing number of veterans and military students are seeking to complete degrees online and through enrollment at campuses across the nation. Their increased numbers present some unique challenges and opportunities. Post 9/11, Chapter 33 GI Bill funding is enticing more institutions to look at the veteran and military population as a…

The military-civilian disconnect has been a source of increasing concern over the last few decades. National security leaders--including the commander in chief, President Barack Obama--have warned that many Americans are unaware of the military's sacrifices and its growing sense of isolation from wider society. In remarks at Duke University in…

A study of the administration of the Chapter 30 education and training programs for veterans by the Veterans Administration (VA) was conducted. Data were collected from October 1988 through April 1989 through interviews with 49 program officials; 2 site visits; a mail survey; a telephone survey; a log of inquiry activity; and available information…

The Ohio Veterans Entrepreneurial Training Project was a 2-year pilot training and education program, conducted by a consortium of seven two-year colleges in Ohio, to assist veterans who are interested in owning and operating their own small businesses. Veterans were recruited through more than 2,500 recruitment packets distributed through Ohio…

A Spokane, Washington, program was designed to offer training and employment opportunities within the residential and commercial construction industries to females, minorities, incarcerated persons, veterans, and economically disadvantaged men and women. A total of 21 classes with a total of 3,116 training hours were offered to 277 participants.…

In ongoing development of the Second Chance Teachers Program at an historically African-American university, Xavier University of Louisiana, several strategic adjustments to the realities of recruitment were found necessary to achieve enrollment targets. The program was originally conceived as a project to draw surplus military personnel into…