This paper analyses the student decision-making model for international postgraduate (PG) students with a concentration on consumer service marketing principles. Using a grounded theory approach and exploratory techniques (focus groups), it investigates qualitatively why the UK is the destination choice, the rationale for the programme of study…

Purpose: It is considered a mystery by many people that, despite charging significantly higher fees when compared to public institutions, research has shown an increase in the demand and enrolments at private higher education institutions. The purpose of this paper is to investigate the critical factors considered by students when deciding to make…

The "2018 E-Expectations Trend Report" provides institutions with insights from high school juniors and seniors so institutions can engage and inform them wherever they interact with an institution online. This report answers key questions such as: (1) How do students rank admissions resources institutions provide, from most valuable to…

The relevance of studying the stated problem is due to the fact that for increasing the efficiency of higher education marketing it is necessary to take into account several factors, namely, factors that impact the choice of a university and an academic program by enrollees, as well as socio-psychological characteristics of the latter, while…

Today a college degree is considered the ticket to a good job and the gateway to economic advancement. A student's chances of gaining admission to college, however, are often based more on parental wealth than the student's achievements. At the nation's most selective colleges, three percent of incoming freshmen come from families in the bottom…

The purpose of this qualitative study is to analyze how advertising affects a student's search and community college choice among the plethora of community colleges, career/technical schools, universities, and other influencers. The results of the research indicate that parents, friends, high school counselors, economics (i.e., money), and…

A convenience sample of MSW students responded to an Internet-based survey (N=2,289) retrospectively reporting their reasons for enrolling in a specific social work graduate program. Reponses indicate that MSW students who enroll in private graduate programs are younger and reported reputation-related and employment-related reasons for specific…

Also referred to as "The Viewbook", this publication provides an introduction to the North Dakota University System's 11 campuses, a matrix of programs of study and some of the key facts about enrollment, admission, the cost of college and financial aid.

Of the prospective students, 16 percent cited costs as the major reason for not attending and 30 percent said that tuition was an important factor in their decision not to enroll. Of those who cited costs as their primary reason, 60 percent did not apply for financial aid. (Author)

Data on college bound students from several suburban Philadelphia communities were statistically analyzed, and it was found students could be grouped according to the characteristics of the institutions they applied to, in no more than eight stable choice sets. Implications for policy formation are discussed. (MSE)

Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also…

This dissertation addresses the factors influencing student college choice and their relationship to marketing processes in a northeastern Minnesota tribal college. The project involved a three-stage process of college choice--predisposition, search, and choice--and the related factors within each stage. From a review of the literature, a number…

This paper presents the results of a study that examined the relationship between parental income and students' college choice process, and identified factors influencing enrollment decisions of students from different income levels. The study found several statistically significant relationships between students' income and the college choice…

Presentations and critiques include these topics: determinants of college decisions; supply and demand in postsecondary education; shortcomings of models and data bases; effects of price and nonprice characteristics; and some methodoligical considerations. Discussion questions include: Is there a middle-income squeeze?; How can nonapplicants be…

A survey of 467 business students at Virginia Commonwealth University investigated results of the business school's tuition differential pricing strategy, which charges a higher tuition in order to provide students with strong computer and technological instruction and support. Results indicated the additional services created added value for…