The "2018 E-Expectations Trend Report" provides institutions with insights from high school juniors and seniors so institutions can engage and inform them wherever they interact with an institution online. This report answers key questions such as: (1) How do students rank admissions resources institutions provide, from most valuable to…

The relevance of studying the stated problem is due to the fact that for increasing the efficiency of higher education marketing it is necessary to take into account several factors, namely, factors that impact the choice of a university and an academic program by enrollees, as well as socio-psychological characteristics of the latter, while…

Today a college degree is considered the ticket to a good job and the gateway to economic advancement. A student's chances of gaining admission to college, however, are often based more on parental wealth than the student's achievements. At the nation's most selective colleges, three percent of incoming freshmen come from families in the bottom…

Of the prospective students, 16 percent cited costs as the major reason for not attending and 30 percent said that tuition was an important factor in their decision not to enroll. Of those who cited costs as their primary reason, 60 percent did not apply for financial aid. (Author)

Factors related to the decline in applications for medical school include costs of medical education, student's desire to begin earning money quickly, publicity about the high cost of malpractice insurance and the increasingly bureaucratic nature of the medical professions, and the perception that there is a continuing overabundance of doctors.…

The current difficulty in attracting working class students to expensive, private institutions is made even harder by the rapidly declining numbers of the working class population. Tuition costs, financial aid worries, and the growing competitive college admissions process affect recruitment efforts. (MLW)

Data on college bound students from several suburban Philadelphia communities were statistically analyzed, and it was found students could be grouped according to the characteristics of the institutions they applied to, in no more than eight stable choice sets. Implications for policy formation are discussed. (MSE)

This paper presents the results of a study that examined the relationship between parental income and students' college choice process, and identified factors influencing enrollment decisions of students from different income levels. The study found several statistically significant relationships between students' income and the college choice…

Presentations and critiques include these topics: determinants of college decisions; supply and demand in postsecondary education; shortcomings of models and data bases; effects of price and nonprice characteristics; and some methodoligical considerations. Discussion questions include: Is there a middle-income squeeze?; How can nonapplicants be…

Three policy statements on self-regulation initiatives for colleges and universities were developed by the American Council on Education with support, in some cases, from other organizations. Policy statement number one concerns policy guidelines for refund of student charges. The guidelines summarize elements of fair and equitable policy in…

A guide for colleges interested in improving the printed information it provides to prospective students is presented, based on the experience of institutions that participated in a three-year effort to improve their informational literature as part of Project CHOICE. CHOICE, the Center for Helping Organizations Improve Choice in Education, was…

This volume is designed to provide specialists in international education with a comprehensive resource that covers all aspects pertaining to the admission of international students to colleges and universities in the United States. The chapters are: (1) "Institutional Policy Issues Regarding International Students"; (2) "Recruitment Principles…