Attracting and enrolling international students have become the primary concern of marketing efforts of higher education institutions. For this purpose, understanding the decision-making process of students is vital. This study examines the information sources, requirements, and choice factors of international students who study their higher…

With the Australian international borders closed to international students due to the Coronavirus disease (COVID-19), Australian universities have experienced unanticipated financial losses. At the same time, many international students who would have chosen to study in Australia instead chose to enrol in universities in the US, UK and other…

A very large and important subgroup of student-athletes is ethnic minority in Title I high schools. Understanding the decision-making process of this subgroup is important to the high schools that prepare these students to enter college and to the colleges that recruit them. The college choice factors of 207 student-athletes at three Title I high…

April is decision month. And as college-bound seniors weigh admissions and financial-aid offers, the families of about 1,800 students admitted to New York University have gotten an unusual call. For the first time, the university is systematically contacting families with limited experience navigating the financial-aid process to talk about the…

Despite all the alarm that recruiting in college sports has spun out of control, for many athletes the process was neither as intrusive, nor as lavish, as its critics have warned, according to a "Chronicle" survey of hundreds of current Division I athletes. But the accelerated pace of recruiting, and the demands it placed on athletes during their…

Scholarship aid continues to be crucially important in attracting and retaining students in higher education institutions (Abrahamson & Hossler, 1990; Cabrera, Nora, & Castaneda, 1992; Paulsen & St. John, 1997; Schuh, 2000; St. John, 1992; St. John et al., 1994; Terkla, 1985). Although the general concept and effect of financial assistance is…

This book is intended to help college-bound student athletes to take advantage of the opportunities in college sports. It describes the recruiting process from the perspective of colleges, explains what is required of the student, and how students and their families can effectively manage the recruiting process to dramatically improve the…

A study investigated motivation to attend an out-of-state school among two student groups at the University of Nebraska at Lincoln, one attending with the assistance of a scholarship designed to recruit out-of-state students, the other matriculating through general admissions. The university's overall program, scholarships received, tuition, and…

Commonly held misconceptions about what a college must do or provide to recruit and retain minority groups students are discussed, including ideas about program design, course offerings, student aid, minority faculty members, and support services. (MSE)

As the pool of outstanding college bound students has declined, the use of merit scholarships has increased as a means of attracting high quality students. When Boston University began again in 1974 to use merit scholarships, it decided to analyze how well the awards serve their purpose. The study showed that they are effective in increasing…