With increased competition for talented students and academic staff, many universities have recognised the importance of brand building to better position in the field. This study selected a recently founded public university in China as the case to explore in what way a young university's brand is constructed and to what extent such a brand is…

While academic capitalism pervades many facets of US higher education, this study analyzes paid adwords as a method of academic capitalism in the online marketplace. This article presents findings from a five-month quantitative analysis of paid adwords of the 2018 top "US News & World Report" top 100 national universities. Capturing…

The purpose of the research was to discover the views of three groups of International students who were undertaking their Higher Education (HE) in a publicly-funded college, rather than a university setting. A comparative survey was undertaken by International students attending an American Community College, an Australian Technical and Further…

Higher education has seen significant changes in the student experience in the past 10 years. For the past decade, everything from student attitudes about college to the technology they use every day has impacted their satisfaction with, and perception of, the college experience. This report is a comparison of student satisfaction, separated by 10…

The Ruffalo Noel Levitz (RNL) Satisfaction-Priorities Surveys are the national standard for benchmarking student satisfaction in higher education. Since 1994, more than 2,900 colleges and universities have used the surveys to evaluate students' concerns that influence student success, college completion, student recruitment, strategic planning,…

The main objective of this study is to identify differences in the freshman financial aid packages of low-income, high-achieving minority students in public and private institutions. Our results suggest that private and selective institutions can offer better financial aid packages that enable them to recruit higher numbers of low-income,…

A convenience sample of MSW students responded to an Internet-based survey (N=2,289) retrospectively reporting their reasons for enrolling in a specific social work graduate program. Reponses indicate that MSW students who enroll in private graduate programs are younger and reported reputation-related and employment-related reasons for specific…

Describes how more regional public institutions are opening honors colleges to raise their profiles and attract better students. (EV)

While many of the dramatic enrollment increases at Black colleges were at the better-known institutions, the overall enrollment growth appears to be more widespread than in past years. Freshman enrollment has increased more dramatically than overall enrollment. (MSE)

The Citadel, a state institution, has attempted to push for a broad-based education in languages, history, and literature while maintaining its 145-year-old tradition of military discipline and training. An incident with a black cadet has brought on a barrage of public criticism. (MLW)