This report sets out the findings of a survey of Universities UK's (UUK) membership and is intended to support the sector's efforts to achieve both sustainable growth and diversity in international student recruitment, alongside high levels of compliance with the immigration rules. The survey was completed by 60 of UUK's members, including a broad…

Internationalisation is a cross-cutting theme in the strategic plans of many universities, and an increased international profile is a core goal for many cities. At the same time, even the leaders of some of Europe's most avowedly outward-facing, 'global' universities have begun to prioritise relations with their city counterparts in recent years.…

Full-time virtual schooling is a growing alternative to traditional schools, although it is an option still unknown to many students. The ability to inform students through marketing is thus foundational to the success of virtual schools. Using a qualitative case study methodology, this article examines marketing patterns for nonprofit virtual…

Purpose: The purpose of this paper is to explore the interrelationship of branding practices and legitimacy-building of commercial degree program franchising within transnational higher education (TNHE). It aims to understand how commercial franchisees' branding practices employ discursive and symbolic strategies for building legitimacy, and how…

This article examines how the outcome of neoliberal educational reforms has affected urban schooling in the inner city of Stockholm--making it into a centralized nexus or a 'hot-spot' for students and schools. The aim is to analyse how geographical place and space have become major distinctive criteria in inner-city students' educational…

This document includes seven technical appendices that accompany the full report, "Study of the Implementation of the ESEA Title I -- Part C Migrant Education Program." The appendices include the following: (1) Appendix A: Statutory Provisions for the Migrant Education Program; (2) Appendix B: A Brief History of the Migrant Student…

Branding in higher education has become increasingly used as a mechanism of differentiation among competitors to attract prospective students. Although branding in higher education is a common phenomenon, little work has been done assessing the college selection process using a brand choice framework. This paper aims to fill the gap by…

The crucial step for organisations which are recruiting Generation Y into their workforce is to understand their perceptions and expectations. This would help organisations emerge with the right strategies to attract and retain the Generation Y cohort. The aim of this paper is to contribute to the body of knowledge base in respect of Generation Y…

This article draws on data from an ethnographic account of the institutionalisation of 'the intercultural' within a large British university. The study finds that although the term 'intercultural' is frequently used in multiple forms, it is often aligned with the dominant discourses of the neoliberal university system in order to become an…

This qualitative study explored nine admissions counselors' experiences with undocumented students at a public, four-year university in the state of Maryland. Findings suggest that admissions staff may confuse which policies apply for DACA vs DREAMers, a strategic recruitment plan does not exist to actively recruit undocumented students, and…

This research evaluated the efficiency and effectiveness of current recruitment policies and retention practices at Delaware Technical Community College, Jack F. Owens Campus in Georgetown, Delaware. Delaware Tech is a statewide community college with four campus locations with over 15,000 students and 155 student-athletes representing 1% of the…

All universities must achieve legitimacy, as this is essential to attract students, staff, and resources, including funding. To achieve legitimacy in transnational higher education, universities must conform to the rules and belief systems in the host countries. Adopting a case study approach, this research aims to investigate the different…

In the context marked by increasing competition between nation-states and universities, expanding individualization, growing influence of nonstate actors, and the new reality of Brexit, this study uses narrative and numeric data to explore the rationales of U.K. higher education (HE) internationalization, specifically motives of attracting…

The 2012/17 Beginning Postsecondary Students Longitudinal Study (BPS:12/17), conducted by the National Center for Education Statistics (NCES) at the U.S. Department of Education, is the second follow-up of students who began postsecondary education in the 2011-12 academic year. BPS:12/17 draws from the 2011-12 National Postsecondary Student Aid…

Purpose: During the last 20 years or so the changing environment in which universities operate has meant that commensurately more emphasis has been placed on marketing principles. In light of this emphasis, it is perhaps a little surprising that relatively little attention has been directed towards the processes by which universities develop their…