The universities said it! Arthur provides a (thinkable) scenario, via the University of Central Tasmania.

This paper complements and extends the literature analysing the relationship of global rankings on universities' strategies, missions, structures, and functions. Specifically, it examines the extent to which global rankings have influenced development strategies of one Chilean university through administrator's perception and changes in the…

Amid debates about global university rankings (GURs), very few have closely examined how GURs' media outlets construct meanings of higher education (HE) in their visual representations. We critically examine 135 publicly available visual media (photographs) in the Times Higher Education (THE) and Quacquarelli Symonds (QS) websites to uncover the…

The article uses the concept of organisational status to explore how universities respond to intensifying competition. Although status is not a novel phenomenon in higher education, recent insights show that the concerns with vertical positioning, both nationally and internationally, are gaining prominence with a growing number of universities…

Institutional league tables, such as the Academic Ranking of World Universities, have become part of the global higher education landscape. This article discusses findings from a longitudinal study examining four Australian universities over a fifteen year period which traces how international rankings have come to be articulated in university…

The competition for international students has spurred higher education institutions (HEIs) to craft marketing campaigns to appeal to potential students, with social media providing an increasingly prominent platform for such interactions. We analyse the social media data trails (Facebook posts) of two Israeli HEIs to reveal how they portray…

Universities have increasingly pursued 'world-class status' and have prioritized internationalisation efforts. South Korean universities have accordingly invested billions of dollars in attracting foreign students and faculty, increasing English-medium instruction courses, and teaching curriculum related to global competence. This article applies…

Education is a tool for collaboration among nations. The emergence of concepts as internationalization of educational policies, students-staff exchange programs, internationalization of curriculum, internationalization at home (IAH) or even the emergence of multinational agencies to expedite global exchanges in the realm of Higher Education lead…

This study focuses on the effect of globalization on university ranking and current developments and challenges that HEIs face in the global higher education market. It provides detailed information about the origins of international ranking systems, diversification of university rankings and strategic planning of higher education institutes.…

Globalisation has transformed the field of higher education by increasing flows of mobile students. This has had significant repercussions not only for countries that take advantage of the expansion of exports of English-medium programmes but also for countries that have not risen to prominent positions in the global education market, such as…

In her book, "Neoliberalism as Exception," Aihwa Ong usefully observes that the North American university has been dirempted from it historical role of preparing young people for democratic citizenship. It has instead, according to Ong, become the great global marketplace and grand bazaar for international students' ambitions. In what…

This paper examines the responses of a Malaysian public university, namely Universiti Sains Malaysia, to the impact of globalisation vis-à-vis three key issues: international students, academic publications and world university rankings. There are concerted efforts put in place by the university to recruit more international students. But a global…

The university prospectus is supposed to be a forceful and pioneering text in promoting and marketing higher education. The present research will deal with the disparities in the frequencies of first and second person pronouns in online prospectuses in cross-cultural linguistics from marketing point of view. The research question is to which…

East Asian higher education has experienced an important shift by it's national universities to pay increasing attention to rankings in the wake of globalization. This critical feature influences inter-university competition for resources, faculty and students. During this process, these universities have restructured their organizations and…

The increasing importance of the competition in global university ranking has resulted in a paradigm shift in academic governance in East Asia. Many governments have introduced different strategies for benchmarking their leading universities to facilitate global competitiveness and international visibility. A major trend in the changing university…