Earning a college degree in the United States, especially from a college or university deemed elite or prestigious, is seen as the path to a more financially secure and prosperous life for the student and their family. Competition for financial aid or admission to top-ranked colleges and universities is fierce. For this reason, families of all…

Purpose: A fuller understanding of the information search behaviour of prospective students in the digital era is one of the keys to success in university recruitment. The purpose of this paper is to investigate students' university choice factors in relation to the online environment. Design/methodology/approach: In total, 637 samples from 11…

It was learned through a special nontraditional adult student matriculation program in five British cities that only about half of the adult students' inquiries are followed up. Lack of confidence, financial problems, and personal circumstances deterred some, while others chose institutions and courses with simpler entry requirements. (MSE)

The transcript of the resumption of hearings on the National Collegiate Athletics Association (NCAA) Enforcement Program, initiated in l978, is presented. In this session the issues of fairness and of federal intervention into collegiate athletics are addressed, specifically as they relate to recruitment of athletes by colleges and universities.…

The inquiry pool represented by prospective college applicants who seek information from the institution and a marketing response that has been implemented at Boston College are considered. It is suggested that researchers may trace specific individuals from the inquiry stage through application to the final college choice. To benefit from an…