The efforts and problems of Occidental College, a small, selective liberal arts college in Los Angeles, to bridge the gap between the college and the multicultural city by substantially increasing minority enrollment and faculty are discussed. Lack of faculty and administrative support and the declining applicant pool are among the barriers to…

A 5-year effort to project a new and more realistic public image and to bring about improvements in student recruiting and fund-raising for a small, private, liberal arts women's college is described. The changes included offering bachelor's degrees for the first time and building pride and support among alumnae. (MSE)

An in-house market analysis was used to determine which resources in a small, private, liberal arts college influence prospective students to matriculate there. The purpose was to evaluate and improve the use of recruitment resources. The responses of inquirers, applicants (matriculating and nonmatriculating) and matriculators were compared on…

The final report of the Committee on Priorities and Resources for the 1980's of Williams College, a small private liberal arts college, is presented. Certain assumed conditions--slower economic growth, higher inflation and energy and book costs, and lackluster securities performance--form the basic constraints for college finances. The recruiting…