Charter schools have witnessed significant growth in the United States, accompanied by increased diversity among student populations. However, Southern Nevada charter schools diverge from national trends, enrolling a less racially and socioeconomically diverse student population. This study examined factors that shape charter school leaders'…

Advocates of charter schools hold that the marketization of education compels all schools to be innovative in raising student achievement outcomes. Opponents of charter schools dispute whether the impact of charter schools on student achievement is statistically sufficient to justify taking resources from traditional public schools. Another…

African American students are under-enrolled in gifted and honors programs due to external and internal factors, which are explained in this Executive Leadership Portfolio (ELP). To address this problem, I have studied the APEX program, a predominantly African American honors program based at East Side Charter School in Wilmington, Delaware, and…

Elsie Whitlow Stokes Community Freedom Public Charter School is considered to be the elder statesman among dual-language public charter elementary schools in Washington, D.C. It is old by charter school standards: Stokes was founded in 1998, well before the charter school boom of the 2000s, with just thirty-five students. It now serves 485…

As open enrollment public charter school districts have continued to grow in Texas, researchers and policymakers have continued to question how these public charter school districts spend public taxpayer dollars. Although extensive research has addressed how public charter school districts spend money to recruit teachers, complete capital…

In the intensifying marketplace of American compulsory education, public school leaders are increasingly obligated to compete with charter schools and other schools of choice for the enrollment of students in their communities. Facing this new challenge, school leaders are beginning to adapt marketing strategies and practices long used by leaders…

Research shows charter schools are more segregated by race and class than are traditional public schools. I investigate an underexamined mechanism for this segregation: Charter schools project identities corresponding to parents' race- and class-specific parenting styles and educational values. I use computational text analysis to detect the…

The purpose of this qualitative research was to describe, analyze, and interpret the perceptions of 16 New York City elementary school principals on the use of social media to recruit prospective families. Today, New York City school leaders are faced with being a promoter for their schools do the expansion of the charter school movement and the…

In the United States, long-standing school choice policies and practices in Arizona have developed into a market-based system of schooling for many residents in the state, especially in the larger cities. In this study, I analyze qualitative data gathered from school leaders and parents in one Arizona district public school who discussed marketing…

School choice has the potential to be a tool for desegregation, but research suggests that choice more often exacerbates segregation than remedies it. In the past several years, hundreds of 'intentionally diverse' charter schools have opened across the country, potentially countering the link between charter schools and segregation. Yet, these…

This paper presents findings from a yearlong exploratory mixed-methods research study that investigates a national sample of six (6) intentionally diverse charter organizations. Intentionally diverse charter schools work against national public schooling trends to deliberately promote socioeconomically and racially integrated schooling spaces.…

A generation ago, billboards, flyers, or radio spots advertising a public school would have been unusual and surprising. Now they are an increasingly regular feature of the educational landscape. As schools compete for students and resources in the new educational marketplace, they increasingly look to market themselves to prospective parents (and…

Background: In the United States, students' experiences are shaped by racioethnic, socioeconomic, and linguistic segregation. School choice, and especially charter schools, generally exacerbate existing levels of school segregation. Counter to this trend, hundreds of intentionally diverse charter schools (IDCS), with a mission to promote school…

As schools face growing competitive pressures, researchers have investigated the increasing reliance on marketing and its implications for various racial and socioeconomic groups. Although research has expanded our knowledge of marketing's gatekeeping qualities, it has less often considered the manner in which school marketing efforts contribute…

Blackstone Valley Prep, a K-12 charter school network, admits students from across four racially and socioeconomically diverse communities in the northeast corner of Rhode Island. The network integrates students within classrooms, regardless of performance level. Its culturally responsive curriculum aims to reflect and incorporate the range of…