On the basis of reforms to undergraduate education at Peking University, this article sets out from students' free choice and strict institutional selection, focusing on the process of the cultivation of the elite in mass higher education. The article analyzes the systems for student recruitment, talent training, educational programs, testing and…

Purpose: It is considered a mystery by many people that, despite charging significantly higher fees when compared to public institutions, research has shown an increase in the demand and enrolments at private higher education institutions. The purpose of this paper is to investigate the critical factors considered by students when deciding to make…

Highly selective public institutions affected by affirmative action bans have struggled to enroll Black students despite myriad attempts at alternative strategies. Bans likely shift university recruitment practices and shape both campus climate and portrayals of institutional commitment to diversity. Increasingly public racial incidents on college…

The changing facets of the Malaysian higher education created market-based competition among higher education institutions. With increasing competition in the higher education environment, a clearer understanding of why and how students choose universities is more important to help universities develop their marketing strategies. This paper…

This paper investigates new ways in which prospective students are brought to campus for engaging activities offered by faculty. How they are viewed as being successful can provide further application toward student recruitment. [Paper presented at the Annual Meeting of the Northern Rocky Mountain Educational Research Association (NRMERA) (34th,…

Community colleges have increased their efforts to attract international students, but little is known how these active efforts influence international students' decisions to attend a community college. This longitudinal study focuses on international students at one community college that embarked on an active international student recruitment…

The scholarly bias toward Western and English-speaking settings in the study of international education overlooks the experiences of international students in emerging education hubs in Asia. To redress this imbalance, this article offers insights into the crucial role of place in the study destination choices of a group of international…

The purpose of this paper was to determine what institutional, program, and recruitment characteristics influenced international students to attend institutions in the United States. Two hundred sixteen international students at a Southern public research university responded to the survey (53% response rate) from 56 countries representing 8…

A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)

A study of the importance of institutional financial aid on graduate student recruitment focuses on the number of students funded with institutional aid, how departments recruit, why students choose to attend, and departmental attitudes toward funding. Survey responses of students and administrators are used for the analysis. (MSE)

A method of projecting an institution's demand for higher education programs is presented. Demand was measured by the dependent variable of number of applications received by the institution. A model of independent variables that determine the demand was presented, including both exogenous variables, such as demographic patterns, national and…

The process of developing informational prospectuses to convey information to prospective students at 11 institutions is illustrated by the experiences at three different institutions: a public university in California; a state university in an Oregon metropolis; and a large, two-campus, suburban community college in Michigan. These case studies…

Correspondence analysis, an easy-to-interpret interdependence technique, portrays data graphically to show associations of factors more clearly. A study used the technique with 58 students in one university to determine factors in college choice. Results identified the institution's closest competitors and its positioning in terms of college…

A University of South Australia study investigated the relationship between perceptions of the university's research program and prospective students' decision to enroll. Freshmen (n=774) in 1994 at all six campuses were surveyed. Results indicate that among 13 college choice factors, quality of research program was ranked fifth, after career…