Increasing competition within the Lithuanian educational market has paved the way for an analysis of the complex choice processes enrollees undergo in selecting a higher education institution. This research examines the concept of consumer value and its interpretation in the Lithuanian higher education setting. Based on data collected from 445…

The research reported in this paper seeks to assess the potential of the Russian market for exported educational services through the example of the Shanghai Cooperation Organisation Network University (SCOU). The authors share the findings from their analysis of a set of educational models for the SCOU, provide an assessment of the role of…

This paper presents the rationale, research design, analytical approaches, and results of a graduate admission study which examined the motivation and enrollment decision processes of students accepted to a newly redesigned Master of Business Administration (MBA) Program. The study was developed collaboratively by the institution's Office of…

The three-part document presents the final results of Project Mercury, an attempt by Macomb County Community College (Michigan) to provide better consumer information to prospective students regarding instructional programs and financial aid, thereby assisting them in making more informed decisions about training and jobs, the pursuit of…

In order to be able to more effectively serve the Howard County high school graduate, Howard Community College (HCC) surveyed high school juniors in spring 1978 as to their career interests and educational plans, their attitudes toward the college and its recruitment efforts, and their reading and listening habits (for advertising purposes).…

A sample of predominantly-black and integrated schools were surveyed in 1977 to determine their recruitment and retention strategies of black students. Questionnaires were administered to 34 administraors and 3,579 students from 21 integrated and 13 predominantly-black schools of nursing (17 associate and 17 baccalaureate schools). It was found…

A review of literature from 1981 to 1995 investigated issues concerning underrepresented minorities in medical education in seven areas: increasing representation of these groups; long- and short-term enrichment programs to improve performance; predictors of academic performance; predictors of student admission; specialty choices and career…

In an effort to develop a marketing plan for the recruitment of students directly from high school, Johnson County Community College (JCCC) conducted a survey in Fall 1978 of 1,947 juniors and seniors at eight county high schools to determine student demographic characteristics, occupational and educational aspirations, college attendance plans,…