New marketing strategies, new perspectives, and new trends have emerged significantly due to the COVID-19 pandemic. Many higher education institutions are challenged to adapt to these rapid changes as well as to choose the right marketing approaches. The purpose of this paper is twofold: to explore the COVID-19 impact on marketing for Higher…

Disruptions due to the pandemic present partnership opportunities for districts and educator preparation programs (EPPs) to strengthen the educator workforce and support student learning. This document share ways that states, districts, and EPPs can collaborate during recovery from COVID-19 to strengthen systems and relationships. These include:…

The Republic of Indonesia has been a significant source country of international students worldwide yet data is scarce about local international students. Increasing international student numbers is in line with the country's strategic development goals yet growth has been limited over the last two decades despite government funding of both…

Higher education can be considered an industry comprised of mobile students attending institutions worldwide (Findlay et al. in Int Migr 55(3):139-155, 2017). The global pandemic, COVID-19, has significantly impacted the mobility of these students. Higher education institutions (HEIs) have attracted students using international student recruiters,…

There is no doubt that 2020 has put a number of professions through their paces--college admission and recruitment included. The longer it takes to secure widespread COVID relief, the worse the economic situation becomes. These challenges are broad, sweeping, and beyond the scope of one institution's individual strategies. One framework has shown…

As admissions counselors expanded their footprint in online spaces to connect with prospective students and families during COVID-19, the same has been done by many institutions--for years and long before the pandemic--with digital swag. This study will provide a baseline from which enrollment managers can understand how "digital swag"…

The COVID-19 pandemic has required new marketing strategies for leveraging brand equity among Higher Education Institutions. Previous research has uncovered the impact of electronic word of mouth in the Higher Education Institutions' service industry, so this research extends our knowledge of the effects of electronic word of mouth on Higher…

This study explores eight chief enrollment officers' lived experiences. Semi-structured interviews were conducted with the eight chief enrollment officers at Ohio's public and private four-year institutions addressing two research questions. First, "what experiences influence a chief enrollment officer's ability to lead," produced six…

Across the landscape of higher education, the COVID-19 pandemic has caused fundamental changes at a variety of scales. To understand which aspects of higher education instruction at the departmental (meso-scale) level were most and least impacted by the COVID-19 pandemic, chairs of geoscience departments at public higher education institutions in…

Purpose: This study investigated the usefulness of various communication means for providing university study information with prospective students before and during the pandemic for three consecutive academic years. Design/methodology/approach: Students who had recently taken undergraduate program admission indicated how useful communication…

Using register data and linked student-level sociometric survey data from the Netherlands, this study examines whether the impact of the COVID-19 pandemic on schooling outcomes (track recommendation and track enrollment in the seventh and ninth grades) is conditional on students' academic and social embeddedness in the school setting. We estimated…

The 2020 global pandemic has further exacerbated the inequities suffered by our most vulnerable students. Here in the United States, the intersection of two pandemics have raised major issues surrounding racial discrimination, civil rights, and equal justice. This essay details one university responding to the current American crises in three…

Our essay examines the challenges and opportunities for the New York City Universal Pre-K program in Catholic Schools. We review the impact of the program before and during the COVID-19 pandemic. These Pre-K programs have brought much needed revenue for Catholic Schools and provide a pipeline for prospective Catholic K-12 school students.…

These are the appendices for the report, "Strengthening California's Transfer Pathway." California's higher education system depends heavily on community colleges. California enrolls a much larger share of recent high school graduates in community colleges than other states--but is near the bottom when it comes to enrolling in four-year…

When March 2020 brought with it not only the initial signs of spring, it also brought the reality of the global pandemic to be known as COVID-19. This global pandemic impacted society in many facets. People lost loved ones to the illness, others are still dealing with "long-COVID" affects, and many people lost their jobs due to the…