The COVID-19 pandemic has required new marketing strategies for leveraging brand equity among Higher Education Institutions. Previous research has uncovered the impact of electronic word of mouth in the Higher Education Institutions' service industry, so this research extends our knowledge of the effects of electronic word of mouth on Higher…

Universities websites have become a recruitment tool that is popular with students. Recruitment pages often seek to demonstrate the benefits of studying at the institution by adopting an objective approach that makes use of textual content that emphasises facts and data. Story-based text consisting of alumni experiences of a programme of studies…

Background: This study compared differences in work roles and functions, employment settings, job titles, and compensation received over a 12-year time period as reported by two different samples of undergraduate-trained personnel. Method: Using the same survey instrument from an earlier investigation conducted by Herbert et al. (2010), data from…

For over 10 years, and prior to the release of the 2020 NASP standards, school psychology faculty at California State University, Long Beach have sought to broaden the training and preservice experiences of our students in consultation and systems change. The coauthors sought and obtained federal funding to provide scholarships for our students to…

With so much attention to the demographic or enrollment cliff, we may have become desensitized to its implications. But as we approach 2025--the first year of contraction--new data indicate that institutions will be contending with steady contraction for most of the next 15 years. Read this eye-opening white paper from RNL to learn what the latest…

Exposure to role models has been recommended as a way to attract and retain students in Information Systems (IS) programs. One way to accomplish this exposure in IS classrooms is with career panels of alumni professionals who offer a realistic perspective of various IS-related roles and can frankly answer questions from students. For this study,…

"We have too many first-year statistics students but too few who choose to major in statistics" is a common complaint among academics in the discipline of statistics, and our department is no exception. Many non-statistics academics appreciate the value of statistics to their discipline and include at least one statistics unit in their…

Many schools put a great deal of emphasis on their social media marketing strategies -- updating and maintaining their social media channels with the purpose of building identity by connecting with prospective students and alumni. At a time when immediacy is seen as being prevalent to university marketing, social media is viewed as a viable method…

Drawing from psychological theory, an aspirational role model within college marketing materials may cause prospective students to be willing to make similar enrollment and academic choices if the role model is perceived as similar to themselves. Therefore, we predicted that prospective, minority students exposed to a role model of the same,…

Creating sustainable revenue streams to support community engagement is critical to building engaged colleges and universities. Drawing on social cognition theories within the organizational science literature, this article explores how community engagement professionals (CEPs) can promote sensemaking and organizational learning in ways that…

Purpose: This paper explores some management concepts and how applying these concepts from business to higher education can be problematic, let alone incompatible, particularly in relation to measuring quality in higher education. Design/methodology/approach: It provides a conceptual understanding of the literature on quality in the higher…

The proportion of underrepresented minority (URM) students graduating with Science, Technology, Engineering, and Mathematics (STEM) degrees, matriculating to graduate programs, and entering the STEM workforce continues to be significantly low. The Virginia-North Carolina Louis Stokes Alliance for Minority Participation (the VA-NC Alliance)…

This framework provides a set of recommendations for postsecondary institutions and employers to support Black learners and workers to build professional social capital. It expands on a related JFF market scan that maps the landscape of nonprofit and social enterprise-led social capital initiatives.

Universities are no longer limited to traditional media platforms for recruitment advertising; increasingly, institutions are using online videos and social media to promote themselves locally and internationally. We analysed a sample of 81 YouTube videos that promote Science, Technology, Engineering, and Mathematics (STEM) courses in 40…

A review of the current scholarly literature and research on the progress made to diversify the health professions revealed some progress in recruiting African American students; however, veterinary medicine and veterinary medical education programs have never had the level of diversity of other healthcare professions. This article provides…