While student recruitment and the promotion of Catholic schools should always be community-wide efforts, neighborhoods traditionally producing large percentage of Catholic school students should be identified and targeted as natural school constituencies. Describes the marketing efforts of Saint Augustine and Saint Monica Schools in New York. (DMM)

Highlights cartoonist Bil Keane's support in marketing Catholic schools. Describes Keane as a lifelong Catholic who frequently includes a crucifix in his illustrations to give them a "Catholic touch." Emphasizes how Keane's 40-year-old daily comic, Family Circus, has inspired Catholic readers and educators, and has been included in posters and…

Seeks to clarify the marketing process in the promotion of a school's educational offerings and the school's image within the community. Divides activities into advertising, personal selling, sales promotion, and publicity. Includes a sample promotional plan which identifies objectives and tasks required for development and implementation. (DMM)

Presents research findings concerning the quality of Catholic education and reviews educational marketplace characteristics leading to declining enrollments. Recommends that middle school enrollment declines be viewed as retention problems. Offers guidelines for recruiting middle school students to Catholic education. Advocates a critical…

Describes a program in which 23 African-American junior and senior high school students attend Xavier University (Louisiana) 2 afternoons each week for 16 weeks as part of the university's efforts to promote minority careers in education. Cites positive student outcomes including improved skills and new perspectives on teaching and teachers. (PAA)