Staffing patterns, level of influence on admissions policy and on actual admissions decisions, and planning and research activities of admissions offices were examined. In addition, the extent to which marketing consultants are used in developing admissions materials was also considered. (Author)

Looking ahead to a period of declining enrollment, great attention must be given to the whole question of appropriateness of curriculum and volume of graduates. An institution should seek to be responsive in a curricular sense to the demands of the society. (Author)

As enrollments dwindle and competition for tuition-paying students intensifies, more and more colleges and universities are resorting to hard-sell strategies which in some cases impinge upon the traditional standards and canons of higher education. (Author)

Never has any study received more national attention than that conducted by the National Association of Secondary School Principals (NASSP). The study was directed to determine why SAT scores in high schools throughout the country either remained unchanged or improved since 1973. The author disputes this study. (Author/CMG)

Standardized tests will continue to be useful tools in selective admissions, but auxiliary services of such agencies as the College Board, which allows persons to systematically plan, manage, and evaluate operations, may well be the means of survival in the 80s. (Author)

The team concept, in increased professionalism of admissions staffs, is the key to successful market positioning. Results show admission staffs increased recruitment efforts by 50 percent, decreased the budget by 10 percent, and, for the past two years, have exceeded new student goals. (Author)

The article suggests ways in which admissions officers can make recruitment techniques more personal and geared to the needs of the students. (Author)

Citizens and educators have a responsibility to ensure that students have the right to freely select a college. In a time of inflation and dwindling student numbers, it is imperative that all guard this right as stated in the Principles of Good Practice. (Author)

To be admitted to college is to be admitted to the House of Intellect--to borrow Jacques Barzun's phrase--and a card of entry must be clearly stamped: this student is articulate, is capable of dealing with abstraction, and is seriously interested in pursuing ideas in books. (Author)

If institutions of higher learning have admissions standards that admit the academically-disadvantaged student, then those same institutions should provide programs to assist the enrollee to be academically successful. (Author)

Describes fundamental guideposts for an effective private school admissions program. Included are a clear statement of purpose, informative literature, clearly stated admission requirements, standardized testing, a cooperative faculty, image positioning and a recruiting plan. (RC)

The IDP (Immediate Decision plan) seeks to eliminate the artificial delay between application and acceptance to or rejection from college. It was designed to help the student make a more informed choice about college attendance. This study is an evaluation of the Bard program two years after its inception. (Author)

The article's message is for students to get help in finding out who they are and a start on the road to becoming it (the task of college). Picking the toughest college one can get into, one that has a history of contributing to moral and intellectual development, is essential. (Author)