The "Spring 2024 Snapshot on International Educational Exchange" continues the commitment of the Institute of International Education (IIE) to map the current state of international educational exchange to and from the United States. The report presents data from 662 U.S. higher education institutions in two sections: (1) current trends…

The shortage of enrollment in Taiwanese universities has become more serious in recent years. To prevent their closure, Taiwanese universities have committed themselves to recruiting more students from mainland China ("lusheng") as a way to increase financial income. However, due to national security reasons, specially designed…

Honours programmes have successfully provided academic rigour, special scholarships, and better career prospects over a century. However, recruiting and retaining these exceptional students -- the key to creating a successful honours programme -- becomes more challenging when the national college enrolment declines significantly every year. Hence…

This qualitative study explored the importance of scholarship policies toward international graduate students during their studies at a regional university in Taiwan from the "push-pull" framework. Ten participants representing Indonesia, Vietnam, and India, the University's three largest international student groups, were interviewed.…

The colleges and universities in Taiwan are confronted with the following two problems: (1) The average youth (aged 15-29) unemployment rate is more than double the overall unemployment rate; and (2) Mainly affected by the low birth rate, the admission and vacancy rates of colleges and universities have increased, and fierce competition exists…

School resource room guidance personnel handle services to students with disabilities in institutions of higher education in Taiwan. This study conducted a survey of the kind of work performed by university and college resource room guidance personnel, and used a questionnaire to investigate 244 such personnel. This questionnaire contained…

This study clarifies the rationale for offering overseas programmes as an internationalization strategy by Taiwanese higher education institutions through an analysis of related university documents and interview data. In doing so, this study highlights how institutional goals and characteristics, as well as social and cultural backgrounds, affect…

This project examines international student enrollment at an East Asian University (EAU) located in Taiwan. The study focuses on the perspective of the recruiters, which consisted of fifteen employees at EAU's International Education Office (IEO). The Gap Analysis problem-solving framework is applied to develop strategies to help the recruiters…

This study aimed to find how the brand image and satisfaction of universities influence university students' word-of-mouth behavior, including the sharing of satisfying experiences and recommendations to others. This study conducted a questionnaire survey and distributed 400 questionnaires to students and graduates of universities in Taiwan; 336…

For the past several decades, China has sent many students to other higher education systems for education overseas. The Taiwanese higher education sector, which is facing intense international competition, is also attempting to recruit students from China in order to internationalize its higher education and solve the problem of overprovision of…

The dynamic changes in higher education observed over the last 20 years have transformed the educational market. The potential value of promoting student satisfaction and loyalty in higher education has become a significant issue. This study investigates the directions and strengths of the relationships among marketing strategies, student…

Previous studies on the field of education abroad have mainly focused on the factors influencing the mobility of international students from developing to developed countries and very few have been conducted to investigate the factors influencing the flow of international students to the Asia Pacific region. As a piece of country-specific…

In recent decades many East Asian countries have initiated ambitious policies to increase their global prominence as education hubs. This article examines the development of Taiwan's international student recruitment policies from 1950 to 2011, exemplifying the case in a non-Western, non-English speaking context. While Taiwan's case is distinctive…

Recruiting high-caliber individuals into education programs in higher education institutions to train them to be tomorrow's educators/teachers has been a perennial challenge. Students in education programs are found to be in general lower in academic standing than their counterparts in other fields, reflecting a seemingly distressing phenomenon of…

A new environment of budgetary cuts and increasing competition is forcing many institutions to become strategic and deliberate in their recruitment efforts. Effective international recruitment practices are dependent more than ever on a deep understanding of student mobility patterns and decision-making processes. The purpose of this research is…